Max steals the show at Promax & BDA awards

MUMBAI: The final hours of the Promax/BDA India edition belonged to Max. Sony Entertainment India's movies & special events channel bagged ten Golds while sister channel SET pocketed two taking the number of Promax/BDA Golds claimed by the network to 12.

Among music channels Star India's Channel [V]'s superiority was clearly visible when it outsmarted archrival MTV with a rich haul of seven Golds. MTV, Turner International and Nat Geo tied at three each.



Max asst. VP packaging & promos Avanish Agrawal accepts yet another gold from host Cyrus Broacha

Max's Wings of Fire on the under-19 ICC championship in Bangladesh won the coveted Best of Show promo Gold. The promo fetched as many as five Golds for Max.

A delighted Set India executive vice president and channel head Rajat Jain told, "Max continues to deliver brilliantly on all fronts. Apart from becoming the No.1 channel in ratings in the movie business, these awards reaffirm the creative excellence of Max and its team during 2004."

"Max as a brand has always stood for innovation, creativity and attitude - innovation that is visible in our programme and marketing efforts, creativity that can be seen across all our communication and finally attitude that is inherent in our core value proposition to the consumer which is Deewana Bana De," said Max vice president marketing & commercial Tushar Shah.



Accepting the awards, Channel [V] head honcho Amar K Deb told, "It feels great to be the No.1 music channel in terms of Promax/BDA awards too. The Promax/BDA India has proven once again that when it comes to the category of music channels, we are undoubtedly number one, mind it!"

List of winners:

1) Best in-house station image promo

---Gold ---"What's Pogo" - Turner International

---Silver---Tele-shopping hand - MTV India

2) Best out-of house station image

---Gold---Do dewane - Max Set India

---Silver---Safer world - Lowe India

3) Best promotional campaign

---Gold---Santa Banta Christmas - Star India

---Silver---Pogo launch - Turner International

4) Best movie promo

---Gold---Devdas - Max Set India

---Silver---Kuch To Hai - Star India

5) Dest drama promo

---Gold---Kkusum Molestation - Set India

---Silver---Kahani Ghar Ghar Ki - Star India

6) Best sports promo

---Gold---Wings of fire - Max Set India

---Silver---Sachin EPL film - ESPN Software India

7) Best comedy promo

---Gold---Immies Dear MTV - MTV India

---Silver---Tele-shopping hand - MTV India

8) Best Children's programme promo

---Gold---Tenali Raman - Turner International

---Silver---Tiny TV Pingu topical - Turner International

9) Best entertainment promo

---Gold---Style awards - MTV India

---Silver---Josh Cinema - Star India

10) Best infotainment promo

---Gold---Mission mars - NGC Network India

---Silver---Fashion Street - Discovery Communications

11) Best documentary promo

---Gold---Women of Nat Geo - NGC Networks India

---Silver---Great Romances - Discovery Communications

12) Best news/current affairs promo

---Gold---Star report - Media Content & Communication Services

---Silver---Jurm promo - TV Today Network

13) Best sales & marketing presentation

---Gold---Max Set India Deewana Bana De - Max Set India

---Silver---Discover India - Discovery Communications

14) Best holiday/seasonal/special event promo

---Gold---Wings of fire - Max Set India

---Silver---Youth Icon - MTV India

15) Best multi-media campaign

---Gold---Max Set India Do Deewane campaign - Max Set India

---Silver---Jassi Jaisi Koi Nahin promotional - Set India

16) Best launch campaign

---Gold---Pogo launch - Turner International

---Silver---The legends are back - NGC Networks India

17) Best sound design

---Gold---My type TV - Star India

---Silver --- Noise promo - Media Content & Communication Services

18) Best Script

---Gold---Wings of fire - Max Set India

---Silver---Yarana Gharana Main - MTV India

19) Best editing in a promo

---Gold---Wings of fire - Max Set India

---Silver---With Pogo I can - Turner International

20) Funniest spot

---Gold---Tele-shopping hand - MTV India

---Silver---Soap ID - Star India

21) Best interactive promo

---Gold---Curl Ho Na Ho - Star India

---Silver---Rai University - Star India

22) Best public service announcement

---Gold---Finger - Media Content & Communication Services

---Silver---Eve Teasing (Romeo) - TV Today Network

23) Something for nothing

---Gold---Inhi logo ne - Star India

---Silver---Rolling Stones - Max Set India

24) Best programming package

---Gold---V on the run - Star India

---Silver---Band baja - MTV India

---Silver - Youth Icon - MTV India

25) Best on-air channel identity

---Gold---Soap ID - Star India

---Silver HMV Dog ID - Star India

26) Best print ad

---Gold---Indo Pak huddle - TV Today Network

---Silver---Jassi Jaisi Koi Nahin - Set India

27) Best print campaign

---Gold---Max super cinema outdoor campaign - Max Set India

---Silver---Entire print campaign - Set India

28) Best collateral material

---Gold---Jassi Jaisi Koi Nahin - Set India

---Silver---Pogo executive briefing bag - Turner International

29) Best animation

---Gold---Stress busters - DEO - MTV India

---Silver---Leo the magic pencil - Turner International

30) Best original logo design

---Gold---Tiny TV logo - Turner International

---Silver---The next big toon - Turner International

31) Best programme title sequence

---Gold---Luke affair hours - Star India

---Silver---Cool Stop - Star India

32) Best on-air branding

---Gold---India Ids branding campaign - NGC Networks India

---Silver---Pogo Ids - Turner International

Best of show Gold - Wings of fire - Max Set India

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