Media, Advertising
& Marketing Watch
Martin Sorrell predicts
good year for ad industry
WPP Group chairman and CEO Sir Martin Sorrell, in a recent interview
with Fortune magazine, has opined that one of the biggest pressures
on clients today is the lack of inflation. He said, "A nice bit
of inflation - let's say four or five per cent - would give pricing
flexibility."...More
AXN
drives brand into motorsport arena
AXN has decided to take the action sport route in a bid to further
connect with the viewer. This month onwards, the channel is airing action
from the World Rally Championships...More
MAX's
Prakash Ramchandani joins Zee Cinema
The New Year marks a new beginning for Sony MAX manager
- marketing Prakash Ramchandani as he joins Zee Cinema as assistant
vice president (marketing) from today, 2 January 2004...More
Jaikishin
quits Godrej to join HLL as manager media
As the new year dawned, so did a new job for Godrej Consumer
Products group manager media Jaikishin Chaproo. Chaproo has quit Godrej
to join Hindustan Lever Limited (HLL) as manager media effective today...More
Pogo
officially launched but not to be seen
Pogo, seems to have become a victim of the CAS saga. It
debuted on 1 January but is available only in a few markets...More
Source:
www.indiantelevision.com
Other Headlines
FMCG ad spend to give media a big push in '04 More
Park to set up a Rs 100-cr hotel in Mumbai More
Choice aims to double hotels to 50 in 2 yrs More
Source:
Brand Equity & The Economic Times
Online
Advertising SeenPicking Up In 2004
More
When Wal-Mart Met HLL More
Surya Roshni Strategy To Up Lighting Biz Revenue More
Source: The Financial Express
`Celebrity tax' puts cos, ad agencies in a bind More
Hind Lever relaunches `Rin Shakti' More
Source:
The Hindu Business Line
2004: What the
media sector has in store More
Retrospect 2003: About moves and countermoves More
Retrospect 2003: Six Lions, one ad congress and a few good ideas More
Source:
www.agencyfaqs.com
|
Other
Newslinx
|
International
|
International
Shanghai ties up
phone lines of illegal advertisers More
Source:
straitstimes.asia1.com.sg
Comcast Bars Marijuana Issue Ad More
Source:
www.infoshop.org
Ministry to look into AirAsia’s advertisements More
Source: www.nst.com.my
Infomercial
exercise machines put to the test More
Source:
www.cfcn.ca
Chick-fil-A postpones
cute-cow ad campaign More
Source: www.sunspot.net
As banks get bigger, their ads think small More
Source: www.boston.com
AirAsia
under fire over `misleading' advertisements More
Source: www.bangkokpost.com
Appeals
court upholds limits on California doctor advt More
Source: www.sfgate.com
|
