Pogo officially launched but not to be seen

NEW DELHI/MUMBAI: Pogo, the new kids channel from the Turner stable, seems to have become a victim of the ongoing CAS controversy. At least in North India and Mumbai the channel, which debuted on 1 January, is not to be seen.


Though the official spokesperson for Turner International India insisted that the channel has been launched as scheduled on Thursday, he could only confirm that Pogo was available in Bangalore.

Cable operators in Mumbai and Delhi pointed out that with all the confusion around CAS, Pogo could wait.

A senior executive of Hathway Datacom, a multi-system operator (MSO) in which Star has 26 per cent equity stake, said, "We haven't received the boxes for Pogo in Delhi and with CAS taking up our time, we cannot be really bothered about a kids channel, which can wait."

An independent operator in Delhi, Home Cable's Vikki Chowdhry, pointed out, "With so much of confusion already around, why contribute to it by adding another channel (Pogo) to the list? The pricing of the channel would throw up another controversy."

Even senior executives of Siti Cable, a Zee Telefilms arm, were not sure whether Pogo was being shown on their networks in the country or not. Zee Telefilms has a distribution joint venture with Turner, called Zee Turner Pvt. Ltd.

Similar comments were voiced by representatives of INCableNet, Hathway and Siti Cable in Mumbai as well. Siti Cable officials in Mumbai however, did point to the possibility of Pogo being included as part of the MSO's channel offerings by mid-January or thereabouts.

However, the Turner India spokesperson told over phone that in places like Bangalore, Pogo was very much part of the cable networks and that the boxes needed to access Pogo, a digitally encrypted channel, had already been seeded in the market.

In November, Turner India had announced that it would launch a brand new channel for kids and people in their early teens, especially customised for the Indian market, from 1 January.

Beaming off the PAS 10 satellite, Pogo features live action, drama, movies and series. The USP of the channel, however, will be feature films that will be regularly aired and will differentiate it from existing channels for kids, notably sister channel Cartoon Network and rival Nickelodeon.

Latest Reads
Aaj Tak HD hits airwaves, available on Tata Sky

India’s leading news broadcaster Aaj Tak has announced the launch of country’s first Hindi HD news channel - Aaj Tak HD.

Television TV Channels News Broadcasting
Uday Shankar's meteoric rise from Star India to Disney APAC

The man running India's largest media company - Star India-  has made it to the top in the Asia Pacific region at probably the world’s most admired entertainment company - Disney. Uday Shankar, who once was a reporter with The Times of India, and then went on to successfully lead news channels such...

Television TV Channels GECs
DreamWorks to launch Fight Sports and Kids+ channels

DreamWorks Channel, a Southeast Asian pay television network that is owned and operated by DreamWorks Animation International TV, a subsidiary of NBCUniversal, which is a division of Comcast, has set the ball rolling to launch two new channels - Fight Sports and Kids+ Asia. It has started the...

Television TV Channels Kids
4 Star and 3 Zeel channels most watched across genres

Four channels from the Star India network, three channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from Sony Pictures Network India (SPN), the Sun TV Network, and Viacom 18 comprised the list of the top 10 channels across genres for week 49 of 2018 (Saturday, 1 December to...

Television TV Channels Viewership
Disney hoicks Uday Shankar to top job at Fox-Disney combined unit for APAC

MUMBAI - As part of the integration planning for the pending acquisition of Twenty-First Century Fox, Inc. (“21st Century Fox”-NASDAQ: FOXA, FOX), the Direct-to-Consumer & International (DTCI) segment of The Walt Disney Company (NYSE: DIS) today announced plans for the strategic alignment of...

Television TV Channels News Broadcasting
Discovery strikes agreement with European Tour to expand GOLFTV portfolio and establish the ‘digital home of golf

Discovery and the European Tour have announced a new partnership that will see GOLFTV continue to expand its portfolio and move towards becoming the established ‘digital home of golf’ for fans around the world.

Television TV Channels Factual @ Discovery

CNN and Cartoon Network won eight honours – also known as “Goddess of Creativity” wins – at the Asian Academy Creative Awards on December 6, the region's version of the International Emmy Awards.

Television TV Channels Kids
Uncover the enthralling journey of the most notorious drug lord on HISTORY TV18 HD’s ‘The Rise & Fall of Pablo Escobar’

Pablo Escobar’s belief that “Life is full of surprises, some good, some not so good.” forms the basis for a thrillingbiography of the world’s most infamous drug lord.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories