MUMBAI: As the new year dawned, so did a new job for Godrej Consumer Products group manager media Jaikishin Chaproo. Chaproo has quit Godrej to join Hindustan Lever Limited (HLL) as manager media effective today.

He will be reporting directly to HLL group media manager (Central Asia) B. Venkataramanan. Chaproo fills in the vacancy left by Atul Agarwal, who left HLL about two months ago to join the Tata Group.

When contacted by indiantelevision.com, Chaproo was not very forthcoming with details except to say that it was a "pretty good" experience working with Godrej and that he moved to HLL for "better opportunities."

Chaproo joined Godrej in June 2001 as manager - group media and was instrumental in handling media for brands like Cinthol, ColourSoft, FairGlow, Godrej No.1, Godrej Ezee etc. Besides this, he also coordinated for the media requirements for Group companies Godrej Sara Lee, Godrej Foods, and Godrej Agrovet (Real Good Chicken).

Chaproo started his career with RK Engineering in 1994 as sales engineer - designing and marketing of control valves and related accessories. He then moved to Plus Channel in 1997 where he handled media research and acquisitions of serials and movies marketed by the channel.

In 1999, Chaproo shifted yet again, this time to Wipro Consumer Care as manager - media where he handled media requirements for brands like Santoor, Wipro Baby Care and Wipro Corporate Identity before moving to Godrej.