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| 13 February 2004 | Newsletter Subscription | Email this Page | Volume 9 - Issue No: 86 |
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Producers spent $3.5 billion on ads in 2002-2003: Study Huge sums of monies are spent in the television business every year and a recent study, touted as the first of its kind, revealed just that. |
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| Media, Advertising & Marketing Watch | |||
| 'Election
drive' builds Zee Cine Awards excitement The excitement is building for the Zee Cine Awards 2004, which takes takes flight to Dubai this year. Pepsi scores with online sponsorship of SuperBowl.com Pepsi has once again emerged as the big winner this year with its online sponsorship of SuperBowl.com, according to a non-sponsored study by Claria Corporation which focussed on users' online behaviour and the impact of event-driven advertising. |
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| Google
wriggles into China with Web ad service In an attempt to tap the potentially huge Chinese-language search market, search giant Google announced yesterday that advertisers now can sign up and manage keyword-advertising campaigns in Chinese. |
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John
Osborn appointed president & CEO of BBDO NY Thirty seven year old John B Osborn has been appointed as the new president and CEO of BBDO New York. Osborn is by far the youngest president in BBDO's history. U-19 Cricket get Cricketnext.com on board as official Internet partner While much ink and monies have been spent on the senior international cricket, the game played on the junior and the national level isn't as popular. But seems like the trend is changing. |
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| Mattel
Toys' irresistible offer as Barbie plays Valentine Now Barbie plays Valentine! Mattel Toys India has announced a "2 Good 2 Resist Offer" on its world renowned Barbie dolls on the occasion of Valentine's Day. PlanetOut partners names Gay Media Ad Award winners PlanetOut Partners, Inc., the leading media company serving the gay and lesbian market, announced the winners of the Gay.com and PlanetOut.com Advertising Awards on 11 February. |
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| Spotlight TEN Sports looks at Rs 1b bonanza out of pak tour. Ten Sports expects to rake in Rs 1 b+ in ad sales from series... if the politicians allow the tour to go ahead. Source: www.indiantelevision.com |
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| Today's Newsbreakers.......India | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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