MAM

PlanetOut partners names Gay Media Ad Award winners

MUMBAI: PlanetOut Partners, Inc., the leading media company serving the gay and lesbian market, announced the winners of the Gay.com and PlanetOut.com Advertising Awards on 11 February. The awards honour companies showing innovation and excellence in advertising within the gay and lesbian community.

 

PlanetOut Partners president Mark Elderkin said, "The value and accessibility of gay consumers is being recognised by American corporations, and as a result, gay online media is becoming a rapid growth business. The award-winning advertisers we honour today have created interactive media programs that leverage their core brand messaging while engaging our community members in a positive and relevant way."



Added Verizon's group marketing manager, multicultural marketing Vincent Reed, "Verizon is committed to the progress of all its customers and is proud to be a part of this group of companies who are successfully connecting with the GLBT community. Verizon's online marketing program demonstrated the support and commitment to the communities it serves. We are very pleased by the response to our gay marketing online program and look forward to a successful lesbian and gay online marketing program in 2004."



"Diageo North America is extremely proud to be a part of this distinguished group of companies who are successfully connecting with the gay and lesbian market," said director of commercial innovation and former lifestyle and multicultural marketing manager for Diageo NA Tracey Mason. "We didn't just want to market to our gay and lesbian consumers, we wanted to craft a solid foundation on which to a build lasting relationship with them. Our online media program provided a powerful medium by which our gay and lesbian consumers could connect with our company, our brands and, most importantly, one another. We are thrilled by the response we have received from our gay media program thus far and we hope to increase our gay marketing efforts online in 2004."



The following are the winners of the Gay.com and PlanetOut.com Advertising Award:



* Best Gay and Lesbian Interactive Campaign: VISA

* Best Branding Campaign: Bridgestone

* Best Rich Media Campaign: Famvir/Novartis

* Best Corporate Marketing Campaign: Verizon Corporation

* Best Integrated Campaign: Diageo

* Automotive Industry Leadership Award: Daimler Chrysler, Jeep Brand

* Best Diversity Marketing Agency: Osmosis MediaLab

* Best DTC Healthcare Campaign: Procrit

* Best Direct-Response Campaign: Quicken Loans



As more and more advertisers are reaching gay consumers online, Interactive Advertising Bureau (IAB) president and CEO Greg Stuart said, "The steady recovery of the interactive advertising industry can be seen in the positive quarterly growth for the last four quarters, with the third quarter of 2003 coming in at a 20 per cent increase over the same period in 2002." PlanetOut Partners reported a 44 per cent increase in its national online advertising business in the second half of 2003. Already in 2004, several first-time advertisers launched interactive advertising campaigns on Gay.com and PlanetOut.com, including Scion, a division of Toyota, Volvo, Heineken, Wrigley and Kraft.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/Malay-Dikshit.jpg?itok=cPSgkAyA
Tata Sky's #RecallBengal reminisces art forms on Durga Pujo

MUMBAI: Tata Sky has rolled out its #RecallBengal campaign on the occasion of Durga Pujo.  This first ever digital-only campaign will celebrate Bengal’s rich and vibrant culture by capturing and documenting the folk art indigenous to the Bengali community based across the country.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/havas.jpg?itok=N1r7Zldr
Havas hires Contract's Chakraborty to lead creative partner Benckiser team

Sanghamitra 'Shong' Chakraborty has joined Havas Media's Gurgaon operations as the senior vice president and business head. She will lead the integrated Reckitt Benckiser (RB) team at Havas India, which is the creative partner for many of RB India's brands.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/Sunny_Nagpal.jpg?itok=j6ZD_RFz
Httpool partners with Twitter to expand ads

MUMBAI: Httpool, an international cross channel ad network with a presence in Central and Eastern Europe and Asia, and Twitter have come together.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/Vineet_Sodhani-Meenakshi_Menon.jpg?itok=QGgGM_2j
Times' Vineet Sodhani joins Spatial Access as CEO

MUMBAI: Spatial Access, a media audit company, has a new leader at the helm; Vineet Sodhani has taken over as the CEO.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Kashyap-Vadapalli-CMO-Pepperfry-n_0.jpg?itok=tCCl0yWX
How Pepperfry sale helps Rao couple get good value

Pepperfry.com has launched a marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is delivering for consumers this year via the “Happy Diwali Sale.”

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Sanjay-Agarwal.jpg?itok=YYfNr7mu
CenturyPly campaign aims to felicitate everyday heroes on Puja

MUMBAI: CenturyPly Heroes was an initiative to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large. This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/colors-mam.jpg?itok=KYKfrudu
Colors-Nick and KidZania to blend entertainment with reality

MUMBAI: In its endeavor to enrich consumer experiences and provide integrated entertainment, Viacom18 media and entertainment network has partnered with KidZania (Delhi). As a part of the partnership, KidZania Delhi will have a Nickelodeon and Colors-themed TV studio. The partnership with KidZania...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Dentsu.jpg?itok=VY8eMZMk
Dentsu wins Synthite co Vieda's strategic, creative mandate

MUMBAI: Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by The Synthite Group, following a multi-agency pitch. Synthite Group, a value-added natural ingredient...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Rajesh-Kejriwal.jpg?itok=lEnxW1vj
Kyoorius Designyatra's 'Optimism' to be in Goa for its 12th edition

MUMBAI: The 12th edition of Kyoorius Designyatra will be held in Goa this year, with the theme: “Optimism.” The event will be held at the Grand Hyatt Hotel, over a period of three days – 12 October to 14 October, 2017. “Optimism” brings attention to the light beyond the gloom, and focuses on how...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories