MAM

PlanetOut partners names Gay Media Ad Award winners

MUMBAI: PlanetOut Partners, Inc., the leading media company serving the gay and lesbian market, announced the winners of the Gay.com and PlanetOut.com Advertising Awards on 11 February. The awards honour companies showing innovation and excellence in advertising within the gay and lesbian community.

 

PlanetOut Partners president Mark Elderkin said, "The value and accessibility of gay consumers is being recognised by American corporations, and as a result, gay online media is becoming a rapid growth business. The award-winning advertisers we honour today have created interactive media programs that leverage their core brand messaging while engaging our community members in a positive and relevant way."



Added Verizon's group marketing manager, multicultural marketing Vincent Reed, "Verizon is committed to the progress of all its customers and is proud to be a part of this group of companies who are successfully connecting with the GLBT community. Verizon's online marketing program demonstrated the support and commitment to the communities it serves. We are very pleased by the response to our gay marketing online program and look forward to a successful lesbian and gay online marketing program in 2004."



"Diageo North America is extremely proud to be a part of this distinguished group of companies who are successfully connecting with the gay and lesbian market," said director of commercial innovation and former lifestyle and multicultural marketing manager for Diageo NA Tracey Mason. "We didn't just want to market to our gay and lesbian consumers, we wanted to craft a solid foundation on which to a build lasting relationship with them. Our online media program provided a powerful medium by which our gay and lesbian consumers could connect with our company, our brands and, most importantly, one another. We are thrilled by the response we have received from our gay media program thus far and we hope to increase our gay marketing efforts online in 2004."



The following are the winners of the Gay.com and PlanetOut.com Advertising Award:



* Best Gay and Lesbian Interactive Campaign: VISA

* Best Branding Campaign: Bridgestone

* Best Rich Media Campaign: Famvir/Novartis

* Best Corporate Marketing Campaign: Verizon Corporation

* Best Integrated Campaign: Diageo

* Automotive Industry Leadership Award: Daimler Chrysler, Jeep Brand

* Best Diversity Marketing Agency: Osmosis MediaLab

* Best DTC Healthcare Campaign: Procrit

* Best Direct-Response Campaign: Quicken Loans



As more and more advertisers are reaching gay consumers online, Interactive Advertising Bureau (IAB) president and CEO Greg Stuart said, "The steady recovery of the interactive advertising industry can be seen in the positive quarterly growth for the last four quarters, with the third quarter of 2003 coming in at a 20 per cent increase over the same period in 2002." PlanetOut Partners reported a 44 per cent increase in its national online advertising business in the second half of 2003. Already in 2004, several first-time advertisers launched interactive advertising campaigns on Gay.com and PlanetOut.com, including Scion, a division of Toyota, Volvo, Heineken, Wrigley and Kraft.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/nitti%20%281%29.jpg?itok=4lQ_Giq_
NITI Aayog, Nestlé India, Tata Global & Parle Agro execs pocket Excellence Awards

The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) jointly announced the first ever champions of excellence who would be felicitated at the Goafest on 7 April 2017.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Alia-Bhatt.jpg?itok=s3RV8akR
Gionee unveils campaign by Mullen Lintas

MUMBAI: As a smartphone player that harbors ambitions of captivating the populace of this country with its offerings, Gionee has done itself proud by emerging a hot favorite amongst other emerging players. In a short span of time, it has managed to cross over 1.25 crore customers and the numbers...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/oppo-deepika.jpg?itok=nE3rlV_2
Oppo launches F3 Plus, kickstarting 'group selfie' trend

MUMBAI: The ever-evolving global smartphone brand Oppo, kick started the ‘Group Selfie’ trend today by launching the new Selfie Expert F3 Plus, priced at Rs 30,990. The F3 Plus features the brand’s first dual front camera including a first-ever 120-degree wide-angle Group Selfie Camera. The F3 Plus...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/inside.jpg?itok=HQIeD6UD
Biggest advertisers on television during first eleven weeks of 2017

BENGALURU: The Music genre represented solely by Indian music company Super Cassettes Industries (Super Cassettes) was the third largest TV advertiser in terms of ad insertions during the first eleven weeks of 2017. The biggest TV advertising genre is of course a cliché – the FMCG genre followed...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/vivo-ipl17.jpg?itok=iNCfLrxt
Don't miss a single Hot IPL moment

MUMBAI: Hotstar, India's leading video-on-demand platform has launched its Vivo IPL 2017 commercial, a clarion call to get ready for the most avidly watched cricket tournament of the year. Hotstar, which is the exclusive digital streaming partner for Vivo IPL, has kicked off its campaign with a 60...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/fastrack2.jpg?itok=arKksj7y
Fastrack signs multi-year partnership with The Music Run

MUMBAI: Fastrack, an iconic youth accessories brand, has extended its association as the Presenting sponsor of The Music Run™, the fastest growing event in the mass running and entertainment space globally.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/MIB800.jpg?itok=RHZfbqeL
Audo-visual, electronic media greatest beneficiary of Govt ads in 2016-17

NEW DELHI: A sum of Rs 5.0983 billion was spent on government advertisements through the audio video and electronic media.

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/23/Ranveer_Singh-DurexIndia.jpg?itok=-tVA_evR
Ranveer Singh continues Durex association with denims

MUNBAI: Bollywood superstar Ranveer Singh reinforced his association with Reckitt Benckiser’s condom brand Durex. The actor has now decided to endorse the rubber maker’s new denim product line - denims. Singh tweeted about the announcement today along with a teaser video from his official handle @...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/22/Ministry_Ayush-ASCI.jpg?itok=pyr8Xpnq
Over 250 complaints of misleading ads about AYUSH products since Jan 2015

NEW DELHI: The Advertising Standards Council of India (ASCI) referred 263 complaints of allegedly AYUSH products related advertisements to the Consumer Affairs Ministry since January 2015, including seven advertisements of herbal medicines in 2016.

MAM Media and Advertising Media Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories