Zee Cinema business head and Zee Network special projects director Yogesh Radhakrishnan said, "Gali Gali is an on ground promotion to reach the Hindi heartland of India. The marketing effort has been conceived, keeping in mind the preference of the fans of Indian cinema waiting eagerly to vote for their favorite performers making it the most democratic awards of its kind to get closer to our viewers. This time we are approaching our viewers at their door step and giving them an opportunity to meet their favourite stars."

The voting forms are available at all outlets of Playwin and Panparag. All these floats have ballot boxes where people can cast their votes instantaneously. 40 winners across the globe will be selected to witness the grandiest celebration of the Indian cinema on a global platform.

Zee Cine Awards team is traveling across various cities in a specially designed vans and Tata Sumos with cut outs, posters, placards and handbills canvassing for different contestants, across categories in the key states like New Delhi, Haryana, Punjab, Rajasthan, Madhya Pradesh, Uttar Pradesh, Maharashtra, Gujarat. The campaign is in the form of an election convoy and will cover over 33 cities across the country.

The event is being held on 26 February in association with the Dubai Media City. Over 200 leading Indian film actors, actresses, producers, directors, music directors will attend the event with live performances from megastars including Shahrukh Khan, Preity Zinta, Hrithik Roshan, Saif Ali Khan and Lara Dutta.