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An inductee in the 2003 American Advertising Federation (AAF) Hall
of Achievement Osborn was most recently executive VP and director
of integrated marketing for BBDO North America.
BBDO Worldwide president Andrew Robertson said, "John is a
passionate, positive and energetic leader who has proven his ability
to build strong client relationships and to lead people into new
areas of marketing communications. He cares about his clients, his
people and the work. He is the right guy to lead BBDO New York into
its next chapter."
Osborn, who joined BBDO New York in 1991 as an account executive
on Diet Pepsi, has been actively involved with many of the agency's
clients including GE, Cingular and MasterFoods. For the last year,
he has been the Worldwide account director on FedEx. He has also
been the principal architect and engineer of the agency's integrated
communications service offering.
"John is always trying to figure out how we can do better,
smarter work for our clients," noted BBDO New York chairman
and chief creative officer Ted Sann. "He gets out ahead of
the problems before they happen. He offers ideas. He builds teamwork.
The result is a great creative partner, a great client relationship
and, usually, a great campaign."
Added FedEx senior VP global marketing Laurie Tucker, "We
at FedEx are absolutely, positively delighted over John's promotion.
He contributed significantly to the great success of our 'Relax,
It's FedEx!' campaign, our best in years. John is a client guy to
the core. BBDO made a very wise choice!"
Osborn was also involved with the agency's efforts on behalf of
the "New York Miracle" campaign, which helped lift the
spirits of New Yorkers in the wake of the 11 September attacks.
BBDO New York is part of BBDO Worldwide, the third largest global
agency network and the most awarded agency network in the world
for the second year in a row, and third time in the past four years,
according to The Gunn Report. BBDO New York clients include names
like: AOL, Campbell's, Cingular, FedEx, Frito-Lay, GE, Gillette,
HBO, MasterFoods, New York Stock Exchange, Office Depot, Pepsi,
Pfizer, Pizza Hut, Visa and more.
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