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| 10 February 2004 | Newsletter Subscription | Email this Page | Volume 9 - Issue No: 83 |
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Top Story |  
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Foreign b'casters can tap local ads RBI lifts requirement that foreign broadcasters can accept ads only from firms with export earnings of minimum Rs 1 million. |
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| MAM Interview | |||
| "We
have learnt to stay away from relationships where we are a substitute
for ad agencies" Chlorophyll co-founder and author Kiran Khalap. |
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| Media, Advertising & Marketing Watch | |||
| Shivram
quits Hanmer, sets up Zephyr Communications Prashant Shivram, ex-vice president of communications consultancy Hanmer & Partners, has launched his own venture - Zephyr Communications. Three Amigos to spread safe sex message "Spread humour and not the disease." Latest HIV/AIDS awareness ads concieved as HIV/AIDS public service announcements (PSAs), seem to endorse the exact sentiment. |
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SBI
launches ATM on ferry May be the term floating currency will have a new meaning to it. State Bank of India has launhed a floating ATM(Automated Teller Machine) on a ferry service in Kerala. Super Bowl ads receive mixed response: Clickin Research Returns on the $75,000 per second fees for airing ads on Super Bowl Sunday 1 Feburary were greater for some advertisers than for others. |
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| Suresh
Shah appointed president of Concept PR Economic Times former senior business editor Suresh Shah has recently joined Concept Public Relations as president. Salma Hayek is Avon spokesperson Avon Products has announced that it has signed Oscar-nominated actor Salma Hayek to an exclusive global advertising and promotional agreement. Dubai tries out bilateral approach to popularise itself Dubai is trying its hand at a two-pronged approach at self popularisation. According to the Dubai Department of Tourism and Commerce Marketing (DTCM), its website, www.dubaitourism.ae has recorded an all time high number of hits recently. |
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Doordarshan's Top 10 Top 10 In All TV Homes Top 10 in Cable & Satellite Homes Top 100 Programmes (25 January 2004 to 31 January 2004) Star Plus Sun TV Sony DD1 Gemini TV Zee TV |
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Source: www.indiantelevision.com |
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