The DTCM Manager, Information and Technology, Suhail Buhelaiba, says, "The website www.dubaitourism.ae has been playing a crucial role in broadening the international profile of Dubai.On January 20, we crossed the 550,000 mark."

In 1999, the department joined the list of organizations to launch online reservation service to allow the visitors to find and reserve rooms at Dubai hotels and hotel apartments.
The other novel feature is the electronic One Stop Information Centre (OSIC), which allows public to obtain vital information about Dubai tourism and business sectors. Visa information and tourist tips, Photo Gallery, Dubai Locator, Dubai Weather and Calendar of Events and Exhibitions are other attractions on the website.The website has English, Japanese and Arabic versions as well.

The EarthTV's network of cameras, claims to be the world's largest remote-controlled broadcast camera network, with 60 cameras currently operational. Dubai is EarthTV's first Middle East camera destination. The EarthTV network commenced as the department's high-pitched global advertising campaign was folding up after a four-month run coinciding with the tourist season in several parts of the world.

EarthTV, a part of Germany's Telcast Media Group offers viewers what is going on in the world, live and realistic.The networking got off to a sparkling start with shots of Dubai's New Year Eve fireworks for the network's TimeLapse special programme broadcast in Belgium, Hong Kong, pan-Asia, Portugal,Turkey and the UK. This special broadcast was shown on different TV channels. Additional features provided by EarthTV are a link on the EarthTV's website to Dubai's website, detailed monthly report, and the use of live broadcast signal locally(Germany).

The DTCM has had an office in India for the past six years which has been functioning as an initial contact point and query-processing centre for companies interested in doing business in Dubai, for the Indian travel trade and the media.