8 December 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 97

Adex Analysis













Print advt. of skin care products see 100% rise
Skin care products advertising in print in H1 2004 sees rise of 100 per cent compared to H1 2003.

Media, Advertising & Marketing Watch
Sterling buys Tata’s stake in Barista Coffee Company
The Sterling Infotech Group has acquired the remaining 35 per cent stake in Barista Coffee Company Limited, from Tata .

De Beers, Hindustan Diamond Co. sign strategic MOU
De Beers India and Hindustan Diamond Company (HDC) today entered into a Memorandum of Understanding (MOU) whereby HDC will subscribe for a 26 per cent interest in De Beers India by investing $3.75 million in De Beers India.

Nominees for Pogo Amazing Kids Awards announced

MTV Immies has music, Bollywood stars in the frame

Guest Speak
The Black Hole of Corporate Branding
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (21 November 2004 to 27 November 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (21 November 2004 to 27 November 2004)
Star Plus
Sony Entertainment
Sun TV
Zee TV
DD Sports

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Today's Newsbreakers.......India
BSNL moves ASCI against Airtel advertisement
Corporates open to sponsoring other Olympic sports, but seek tax sops
Source: The Hindu Business Line
   
   
Fast Fwd pressed but commercials aren't dead yet!
Govt sees no virtue in controlling cola advts
Hard Drive
Just the right stuff
It's a kind of magic
She's the one
Appetite for disruption
Pepsi and Discovery form media partnership
Source: The Economic Times
Charulata Ravi Kumar to head Bates, Delhi; Atulit Saxena has quit
ICICI Pru's Abhishek Bhatia to join Prudential Malaysia
Arindam Chaudhary’s Rok Sako To Rok Lo to premiere on Airtel Live
Dysfunctional horror: The theme for MTV Immies 2004
Source: Agency Faqs
   
   
Firefox users ignore online ads, report says
Source: ZDNet India
   
India : LifeStyle's new identity on a music channel
Source:Fibre 2 Fashion
   
Ad space pitch for Big Apple
Source: The Statesman
International News
'05 Ad Outlook Mixed, But Generally Up
DoubleClick: Revenue Per E-Mail Plummets, But Conversions Rise
  Source: Media Post
   
Can national newspapers get adland’s big fish to take the bait?
Brainwaves - How to unlock the psychology of consumer decision making
  Source: Media Week UK
   
Massive game advertising startup to aid desperate brands
  Source; The Register
   
Warning for TV shopping channels
  Source: This is London
   
The disunited states of advertising
  Source:Independent, UK
R.J. Reynolds Consolidates Media Duties at Mullen
Unsworth to Rejoin Arnold as CMO
Haupt to Step Down as Publicis Groupe President, COO
Fallon Cuts 20 Staffers
TBWA Wins Siemens' Corporate Account
  Source: Ad Week
   
Colgate Restructures Global Strategy
FedEx Shoots For NBA Experience
  Source: Brand Week
   
US: Pepsi shifts Diet advertising account - report
  Source:just-drinks.com
   
How To Push Advertising Into Games
  Source: Ve3d.com

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