Print advt
of skin care products registers 100% rise in H1 2004
(7 December, 2004)
Key
Findings:
100
per cent rise in skin care products advertising in print in H1
2004 compared to H1 2003,
Year
2003 shows the maximum growth of 317 per cent in skin care products
advertising in print compared to 2000,
Print
advertising shows growth in the fourth quarter across the years
(2000-2003),
'Three
N Products' rules skin care products advertisers in print during
the first three quarters of 2004.
This
week, AdEx India looks at the Skin Care Products Range Category.
First, let's look at the Skin Care Products advertising spends
in Print in the first half of 2004 compared to first half of 2003.
A 100
per cent rise in Skin Care Products Range advertising spends in
H1 2004 compared to H1 2003.
Now,
let's look at the advertising trend in the Skin Care Products Range
category in Print across the years (2000-2003).
Maximum
growth of 317 per cent in the advertising spends of Skin Care Products
Range in Print in year 2003 compared to the year 2000.
Let's
look at the advertising trend of Skin Care Products Range in the
quarters in Print across the years (2000-2003).
Skin
Care Products shows a growth in Q4 across the years (2000-2003)
in Print medium.
Let's
look at the advertisers who dominated the Skin Care Products Range
during the first three quarters of 2004.
Here,
Three N Products (with Ayur Skin Care Products) rules Skin
Care Products Range in Print across the first three quarters
of 2004 whereas Aroma Herbal and Ayurvedic Inds (with Aroma
Skincare Range) gets the second position.
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
