26 August 2004 Newsletter Subscription Email this Page Volume 11 - Issue No: 25










Media, Advertising & Marketing Watch













Ten beefs up programming with football
The channel made a number of football acquisitions recently. They include Brazilian, Argentinian, Italian football

McCann's Sweetex hoarding enters the CA magazine
McCann Erickson's made it to the CA (Communication Arts) magazine. The Sweetex hoarding designed by the agency has been applauded by the California based Communication Arts magazine.

Octagon to focus on ad funded programmes
With the aim of further positioning itself as the preeminent television rights, sales and production house, Octagon CSI has announced the appointment of two senior executives

Channels to pay DD for Olympics footage
Private sat channels ready to pay for footage of Olympics used as DD holds the exclusive rights for the games for India.

Stan Chart woos elitest with lifestyle credit card
Standard Chartered has introduced Manhattan, a lifestyle credit card, targetting the fast-growing and ambitious upwardly mobile Indian customer.

TV Ratings
Top 10 Programmes (8 August 2004 to 14 August 2004)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (8 August 2004 to 14 August 2004)
Star Plus
Sony Entertain
Sun TV
Gemini TV
Source: www.indiantelevision.com
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Today's Newsbreakers.......India
Pushpinder Singh : `We'll be the Creative Agency of the Year'
The advertising you deserve
The power of communication
  Source:Catalyst
 
Despite campaign, condom sale drops
Source: The Times of India
   
Red Tape shoes ad account shifts to Percept H
`Indian advertising must carve a niche for itself'
Aircraft as an ad medium
Source:The Hindu Business Line
Dabur, Colgate to fight tooth & nail on brushing powders
Sachin facing heat from Yuvi, Pathan
Source: The Economic Times
 
Mediware Infotech's online Advertising Solution for Parle Products
Source:Indian Express
   
‘Pricing no gimmick’
Aniruddha Biswas of Alok Nanda Communications joins Mudra, Mumbai
Source:Agency Faqs
International News
AOL Instant Messaging Survey Lights The Way For New Marketing Opportunities
Bacardi Retains KSL, Independent Remains Grey Goose Media Shop
Newspapers Struggle to Rebuild Confidence With Advertisers
  Source: Media Post
   
IPG's Berns to Join MDC in Key Post
Complaints Prompt GM to Pull Corvette Spot
Diversity Protestors Target Ogilvy
Bush Attorney Resigns Amid Ad Flap
Ireland Eyes Finalists for Tourism Business
  Source: Ad Week
   
In-Game Advertising Breaks Out
  Source: games.slashdot.org
   
'Family fun' gun advert censured
  Source: csouthlondon.icnetwork.co.uk
BMI sponsors Arsenal
Olive wins glossy Harrods promo
  Source: Media Week (UK)
   
Microsoft accused of misleading advertising in UK
  Source:arstechnica.com
   
Search Engine Giving Away $5 Million in Advertising
Google Blesses Blogger Users with AdSense Advertising
  Source: www.searchenginejournal.com
   
Fridman's next gold awaits in advertising
  Source: www.haaretz.com
   
China: Deceptive medical TV ads banned
  Source: Xinhuanet
   
Mediware Infotech's online Advertising Solution for Parle Products
  Source:www.presstrust.com
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