10 Oct 2002 Volume: 3 Issue : 55





















Todays Newsbreakers India
Top Story
Zee pulls out all stops on blockbuster publicity
Rs 70 million to Rs 100 million has been set aside for a six week media campaign to ensure that it is exciting viewers' curiosity about the movies to be aired... More

Media Advertising and Marketing watch
MAX's tiger animation a hit with viewers
The popular tiger's antics have provided a good test run for what will be on show during the World Cup... More

Yahoo!, Mccann, Optimedia sign up for WebRF service
Yahoo!, Universal McCann, Optimedia and Deutsch are the newest subscribers to the WebRF service in the US, serving as leaders and key adopters of the latest development in online media planning... More

Sunsilk takes centrestage at bridal fest
Sunsilk, the hair and fashion beauty haircare brand has announced its activities slated for the six-day bridal event commencing today at New Delhi's Taj Palace... More

Headlines
BBC notches up record sales at Mipcom 2002
BBC Worldwide has concluded record programming deals at the ongoing Mipcom international television market in Cannes... More

UTV acquires post production, recording studio
Software production company UTV has acquired a post production and sound recording studio Western Outdoor Advertising... More

MTV's Osbournes to premiere in Europe, Africa
MTV Networks International has confirmed terrestrial deals with broadcasters across Europe and in Southern Africa to air the MTV reality series The Osbournes... More

Gerald Sokol Jr is executive V-P AOL International
Gerald Sokol, Jr., currently Senior Vice President and General Manager of International Operations, America Online has been appointed Executive Vice President, AOL International... More


CNN.com rated No.1 news site in August
Online tracking companies Nielsen NetRatings and Media Metrix have declared CNN.com as the leading news and information site for the month of August... More

Balaji Q2 results on 22 October
Hit soap factory Balaji Telefilms has scheduled a meeting of its board on 22 October to consider the unaudited financial results for the quarter ended 30 September 2002 ... More



Tube Talk
Sahara TV gears up for Big B's 60th birthday
More
HBO's doses of comedy over the weekend
More
Malaysian PM Mohamad on CNN's 'Talk Asia'
More

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Other Headlines
VocalTec To Set Up India Arm, Centre
More

Will AirTel’s Campaign Work Magic? More
CSG System Sets Up Indian Arm More
JK Technosoft To Build Solutions
More

MUL To Expand Diesel Range More
Sony Plans To Double Brand Shops, Revenue
More
VLCC In Recast Mode, Plans Global Foray
More
HLL In Tie-up For Free Dental Insurance
More
ISS Plans To Set Up Subsidiary In India
More
Dumping Duty On Chinese Caustic Soda
More
Snowcem Taps Berger To Sell Paints Business More
Tirupur To Set Up Special Textile Resource Centre
More

GTL Set To Invest Rs 72 Cr In Two New Call Centres
More
Interactive Marketing: Cos Go For Focused Approach
More
Festival Sales: Cola Majors Tie Up With Puja Pandals
More
BoR Inks Pact To Sell Birla Sun Life Insurance Products
More
Source: Financial Express

Berger to acquire Snowcem's paints business
More
L&T bags $100 mn contract from Tanzanian firm
More
LPG as auto fuel: An idea whose time has come?
More
Source: www.moneycontrol.com

Airtel hopes to create magic in the pre-paid segment
More
Folk media is most effective in rural India, says MART study
More
SETMAX claims victory in viewership for ICC Champions Trophy 2002 More
Yamaha Motors consolidates media account with Optimum Media Solutions More

Source: www.agencyfaqs.com

Indigo all set to hit the road
More
BSNL Web phone service
More
Procter & Gamble chief at ISA helm
More
Timex signs up Kapil for TV ads
More
Keltron, D-Link in pact for networking tech
More
New Holland launches new series of tractors
More
Indigenous LPG kit for small cars launched
More
Pepsodent now comes with dental insurance
More
`Team Ambition' to bat for Hero Honda More
Army hopes ads for quality recruits will be a winner
More
Cathay Pacific, DHL form express cargo venture More
Berger likely to acquire Snowcem's paint business
More
Source: The Hindu Business Line

Malaysia eyes timber market More
It's a Vit-A splash in the pan
More

Singapore builders firm up local deals More
China readies airlines for take-off
More

IDBI Bank launches home loan transfer product
More

STAR recasts ad sales staff as top guns jump ship More

Kinetic Engineering steps into used bikes segment More

Source: The Economic Times

Berger in pact to buy Snowcem More
Now, toothache can make you grin More

The reel story of the music industry's crisis More
Ernst & Young entrepreneur award today More
Sony in new retail thrust to double turnover by 2004-05 More
Source: Business Standard

Thought for the day

"It is not necessary to advertise food to hungry people, fuel to cold people, or houses to the homeless."
- John Kenneth Galbraith

Other Newslinx International

7-Eleven, Walgreens Make Changes To Marketing Depts More
U.S. Media Spending Up 5.6% In July
More
Campbell-Ewald Picks Up National City Account
More
Honda To Launch Unique Imax Commercial
More
Cvs Launches $35 Million Ad Campaign
More
Source: www.adage.com


GNC To Consolidate at Y&R More
CVS to Live 'Life to the Fullest' More
Cannes Chair Threatens To Ban German Judges From Festival More
Source: www.adweek.com

Honda Reels Out Big Message More
Weight Watchers Files Suit To Remove Ads More
Mandy Shows There's Moore In Milk More
Shoney's Says Campaign Is (Fox)Worthy More
Viacom Implementing Multi-Media HIV/AIDS Campaign More
Source: www.brandweek.com

BT Complains To ASA About NTL And Telewest Broadband Press Advertisements More
Source: www.net4nowt.com

Analysts dampen hopes of ad recovery More
Source: www.mediaguardian.co.uk









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