MAX's tiger animation a hit with viewers

MUMBAI: SET MAX is riding high on the favourable ratings that the Champions Trophy has delivered. One among the many aspects of the telecast that went down well with audiences has certainly been the little tiger animation that did his number throughout match play.

For PS Parasuram, V-P programming and on air promotions MAX, three months of effort (from concept to final product) has provided a good test run for what will be on show during the World Cup in February 2003.

And it was all part of the overall effort to increase viewership beyond the purist, says Parasuram. "We wanted to use the tool of animation to enhance the viewing experience and increase interest among kids and women," he adds.

After vetting pitches from a number of animation houses, the Mumbai-based 2nz was given the task of creating the animation, says Parasuram.

Before the team finally settled for a tiger as best representing the channel slogan "Deewana Bana De" (drive me crazy), among the ideas that were tossed around included a crocodile, a monkey and a duck.

Working within a time limit of five to seven seconds, for each match situation (bowled out, catch, fours, etc) ten match situations were created. Parasuram said there would be a few few more done for the World Cup but not too many as it would increase the clutter.

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories