|
|
|
| indiantelevision.com's Media, Advertising &
Marketing Watch |
| |
| MAX's tiger animation a hit with
viewers |
| |
The Indiantelevision.com
Team
(9 October 2002 7:00 pm) |
| |
 MUMBAI:
SET MAX is riding high on the favourable ratings that the Champions
Trophy has delivered. One among the many aspects of the telecast that
went down well with audiences has certainly been the little tiger
animation that did his number throughout match play.
For PS Parasuram, V-P programming and on air promotions MAX, three
months of effort (from concept to final product) has provided a good
test run for what will be on show during the World Cup in February
2003.
And it was all part of the overall effort to increase viewership beyond
the purist, says Parasuram. "We wanted to use the tool of animation
to enhance the viewing experience and increase interest among kids
and women," he adds.
After vetting pitches from a number of animation houses, the Mumbai-based
2nz was given the task of creating the animation, says Parasuram.
Before the team finally settled for a tiger as best representing the
channel slogan "Deewana Bana De" (drive me crazy), among the ideas
that were tossed around included a crocodile, a monkey and a duck.
Working within a time limit of five to seven seconds, for each match
situation (bowled out, catch, fours, etc) ten match situations were
created. Parasuram said there would be a few few more done for the
World Cup but not too many as it would increase the clutter. |
| |
| Click for more MAM stories |
| |
|
|
| |
|
