Television

Zee pulls out all stops on blockbuster FPC publicity

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/07/14/zee.jpg?itok=2H-QyI0P

MUMBAI/NEW DELHI: The countdown for Zee's blockbuster gamble that begins tomorrow has begun.

And the channel is obviously not sparing any efforts to ensure that it is exciting viewers' curiosity about the relative new movies that are to be aired. A whopping Rs 70 million to Rs 100 million have been set aside for the six week media campaign, admits Zee TV president Apurva Purohit. All the media available are being pressed into service - full page ads appeared today in the Times of India, Hindustan Times, Indian Express, Dainik Jagran, Hindu, Deccan Herald, Mid-Day and Sakaal, among others.

The Legend of Bhagat Singh, the first blockbuster to be aired on Zee

Websites, as well as FM radio and cinema halls in key cities like Delhi, Mumbai and Bangalore as well as outdoor hoardings in a substantial number of cities are already teasing the viewer with tantalising snapshots of the 'fresh films' that are to be aired in the Har Ghar Par Premiere band. Of course, Zee's own channels are all being pressed into service to advertise the films, the first of which, The Legend of Bhagat Singh, airs tomorrow at 8 pm.

Zee is apparently gung ho about its new programming even before the films have started airing - and the channel plans to go in for more acquisitions, at least 10 to 12 of them, from April 2003 onwards. while admitting the the cost of movies has been fairly high, Purohit would not comment on the actual numbers. However, industry sources say Zee has a Rs 500 million acquisitions war chest set aside for this.

The strategy behind the programming change and the media campaign is that movies will attract viewers to the channel which is likely to get translated into viewership for our serials too. After all the serials will sustain the channel, says Purohit.

The feedback from the advertisers and press has been good on the campaign. Says Purohit, "People have been calling up since morning to discuss the newness of the movies. For example, some of the movies are still running in theatres."

The main sponsors for the Har Ghar Par Premiere movies are Coca Cola, Livon, Cadbury and Whirlpool. And if industry reports that Zee has already wrapped up Rs 400 million worth of ad sales from the current lot of movies are true, it can only have given the Zee TV president added confidence that the this is a strategy that will work.

The movies look like doing their bit. Now it will be on the serials to hold their end up.

Bollywood Blockbusters slewed for every Thursday at 8 pm are as follows :

Date 2002/03 Film
10 Oct The Legend of Bhagat Singh
17 Oct Humraaz
24 Oct Mujhe Kuch Kehna Hai
31 Oct Om Jai Jagdish
7 Nov Mujhse Dosti Karoge
14 Nov Little John
21Nov Mere Yaar Ki Shaadi
28 Nov Rehna Hai Tere Dil Main
5 Dec Tumko Na Bhool Paayenge
12 Dec Kitne Door.... Kitne Paas
19 Dec Deewaanapan
26 Dec Kya Yehi Pyaar Hai
2 Jan Hathyar
9 Jan Style
16 Jan Road
23 Jan Kuch Tum Kaho Kuch Hum Kahein

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/Mihir-Bhatt.jpg?itok=0_g71hzd
Times Network appoints Mihir Bhatt as chief editor - IPs

MUMBAI: Times Network, part of India’s largest media conglomerate, The Times Group, today announced the appointment of Mihir Bhatt as chief editor – IPs. In his new role, Mihir will spearhead efforts to create unique and content-rich offerings on all IPs of the network, in addition to his...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/andrew.jpg?itok=qvyaHkKe
Andrew Marshall joins HOOQ as general counsel

MUMBAI: HOOQ, Asia’s first video-on-demand service, has appointed Andrew Marshall as the new general counsel. Marshall, who will be  based out of the company’s headquarters in Singapore, will bring his legal and regulatory expertise to the streaming platform.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/20/bhole.jpg?itok=zJdtYiUV
Sony Yay to launch English audio feeds

MUMBAI: After building a robust content portfolio for their young viewers and becoming the only home-grown kids’ channel in India with five languages – Hindi, Tamil, Telugu, Bengali and Malayalam, Sony Yay is set to add another feather to its cap by soon launching English audio feeds....

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/f1.jpg?itok=KyNNqCdg
Formula 1 launches OTT platform with two subscription models

Formula 1 (F1), one of the world's most prized sporting properties, launched its over the top (OTT) service F1 TV last month. The platform comes with two service models - F1 TV Pro (Live) and F1 TV Access (non-live) - at different price points.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/dsport.jpg?itok=3gyfqV4Y
LIVE Coverage of Tour De France on DSPORT this year

LIVE Coverage of Tour De France on DSPORT this year

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/top.jpg?itok=GTUQCUJG
Business news most benefited genre in Chrome DM week 24

With a growth of 1.24 per cent as compared to last week (23), the business news genre marked the highest opportunity to see (OTS) among all categories in week 24. Zee Business gained the highest OTS with 84.3 per cent in six metros, according to the data compiled by Chrome Data Analytics and Media...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/19/Deepak-Rajadhyaksha.jpg?itok=64BctKo6
Zee TV to launch the third season of 'India's Best Dramebaaz'

MUMBAI: Locked in a see-saw battle with Colors for top billing in the Hindi GEC space, Zee TV has made its latest move. The Puneet Goenka-led channel's latest offering to the Indian audiences is season three of 'India's Best Dramebaaz'. Having enjoyed a successful run during the first two seasons...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/india.jpg?itok=v7SMB1PQ
Sony to soon launch Indian Idol season 10

MUMBAI: Indian Idol, one of Sony’s most acclaimed reality shows, is all set to come back on small screen with its tenth installment. Considering that all its previous seasons have done exceedingly well, there are great expectations this year as well. Sony has released its first promo, captioned #...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/18/ipl.jpg?itok=G15HVAwJ
VIVO IPL: VIVO IPL on Star Sports register highest ever engagement

Revolutionizing the way, the world experiences VIVO IPL, Star India reimagined VIVO IPL in to a six-month fiesta instead of just a two-month tournament. Keeping fans at the heart of the experience, Star India used the confluence of technology, consumer insight, and experience in cricket coverage,...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories