24 July 2002 Volume: 3 Issue : 3

















Todays Newsbreakers India
Media Advertising and Marketing Interview
"We have to build a very clear idea of what we offer and what our key proposition is"
AXN Asia marketing V-P Gregory Ho
Click to read

Media Advertising and Marketing watch
DreamWorks deal for Japanese anime film 'Millennium Actress' excludes Asia
LOS ANGELES: DreamWorks SKG has licensed the worldwide distribution rights for the highly acclaimed Japanese animated film Millennium Actress from The Klockworx Co. More


Bangalore's Opium Bar introduces Hookah Court

BANGALORE: Opium, the Bangalore-based bar for the well-heeled, has launched a Shisha court, an area where afficionados of the glass hookah can puff away to their heart's content. The Opium management has recreated the entire Arabian ambience at its Shisha Court. More


Headlines
Swaraj makes strong defence of CAS
NEW DELHI: In what is a strong defence of the conditional access system (CAS) Information and broadcasting minister Sushma Swaraj today likened CAS to a multi-cuisine thali: you get what you order for and pay for what you consume. She also sounded confident about getting the CAS issue passed in parliament during this session itself. More


B.A.G. to retain telecast rights of 'KumKum' one year after serial ends run on Star Plus
MUMBAI: This is certainly a departure from the normal trend of private broadcasters retaining the rights of the serials telecast on their channels. B.A.G. Films, producer of Kumkum, Star Plus' new daily soap, will get back the rights over the serial one year after it ends its run on the channel. More

India's NatWest cricket finals win delivers ESPN year's highest C&S ratings
MUMBAI: ESPN's live telecast of the NatWest series finals on 13 July registered an unprecedented viewership with ratings touching a record high of 19.31 TVR for all C&S homes 4+ category, the company has asserted. More

Govt. has garnered Rs 80 million from FM licencing
NEW DELHI: Till date Rs 79.77 million has accrued to the government as licence fee from FM radio broadcasters. More

Plan panel urges deregulation in telecom sector
NEW DELHI: At a time when the government is attempting to push through a Central legislation to mandate what people should see (or not see) on television and what sort of technology should be used for set-top boxes, the Planning Commission has said that "deregulation" is the need of the hour. More


BBC goes 'glocal' with online news service
LONDON: Next time you log on the Beeb's online news service, you will have access to content more relevant to the country of your origin. More

Star Vijay confident that show hosted by Lakshmi will shake Sun TV stranglehold in TN
MUMBAI: It was just under a year ago that Star India announced it had acquired a majority stake in the Tamil regional language channel Vijay TV (9 August 2001). Now, nearly 10 months after the channel went digital with a whole new programming menu on 1 October, Star Vijay looks to have a show that can lead the challenge against Tamil titan Sun TV. More

Actors' Interview
"Kumkum will give me a new identity"
Juhi Parmar
Read More

DD1 still leads in overall viewership, Prasar Bharati points out to I&B ministry
NEW DELHI: So you thought national broadcaster Doordarshan was a pushover? Data says otherwise. Between 9-11 pm in all TV homes on all days among viewers over 4 years of age, DD1 or National registered the highest TV rating points (TRPs) of 6.5 as well as audience share of 25.5, according to TAM data for the week ended 29 June, 2002. DD National was followed by Star Plus. More

DD owed over Rs 3.3 billion by 45 errant agencies
NEW DELHI: If Doordarshan revenues are on the downswing, then blame it on those who owe DD money and the inadequacy of the current system to recover that money. As many as 45 agencies, including some advertising agencies, owe Doordarshan, the national broadcaster, a total of Rs 3,344.58 million. More

Cable ops call off indefinite stir
NEW DELHI: The temperatures have cooled a bit on the the vexed issue of the introduction of conditional access systems (CAS) among the cable fraternity. Mollified by the assurances extended to them by information and broadcasting minister Sushma Swaraj on the matter, cable operators who had gathered in the capital this evening decided to call off the indefinite strike that had been scheduled to kick off from midnight. More


Media Stockwatch
Media stocks make some gains
More


Tube Talk
AXN to telecast 2nd Taurus World Stunt Awards 2002 Friday
More
India's new cricket hope Kaif live on Harsha Online
More Source: www. indiantelevision.com
Other Headlines
Major Car Makers Not To Raise Prices
More
AltaVista Charts Out Aggressive Marketing Push In India
More
Idea Cellular Offers Free Incoming Calls
More
Why Walk? You Can Have An ‘800’ Instead! More
Airline Industry Sees No Immediate Benefit In Lifting Of Travel Advisory More
LIC Turns Aggressive With Big Budget Advertising More
Kenstar Plans Entry Into Refrigerator Segment More
RPG Group Turnover To Get A Boost From Power, Tyre More
IMI Now Has Indian Base For Hospitality Management
More
HMSI To Launch India’s First Motoscooter Dio
More
Mercedes To Be Sold Under Dodge More
Western Food Giants Seek Slice Of Islamic Nations Market
More
Timken India To Service Global Market In Bigger Way More
BPO Growth Boosts Godrej & Boyce Business More
Hasbro To Diversify Into Range Of Denim Wear More
Inculcating Right Skill Sets Important’ More
Source: Financial Express

Publicis may bag Maggi ad account
More
Honda Motorcycle's Dio set for September debut More
New-look Qualis to hit the road in September
More
IGI takes part in global launch of new BSI logo
More
McDowell puts off Derby Special launch — Puts faith in bid for UDV's Green Label
More
Lotus Herbals on expansion spree
More
Milma unit boosts sales with new strategy
More
21st century FM freak
More
Cricket final records highest ratings
More
AltaVista launches new search tech
More
Hasbro forays into denims
More
Honda to expand two-wheeler capacity
More
AirTel roaming for entire south
More
Rural LPG marketing vehicle from BPCL
More
Wipro to encourage chess prodigies
More
Milma unit boosts sales with new strategy
More
Source: The Hindu Business Line

Adspend of FMCG majors up 14%
More
Reva plans a/c version of electric car
More
Maruti 800 prices slashed 6.6-8.7%
More
Indica to hike tags as input costs rise
More
Honda mobikes in 2 yrs; rolls out motoscooter More
Bharti to roll out services today More
Godrej Consumer zooms on Q1 show More
Source: Business Standard

The telecom equipment boom
More
Big players enter M&A game in financial software
More
God’s own country goes awooing
More
Retailing is becoming hot
More
Will internet radio soon go off the air? More
Some sound options More
Source:Ice world (Business Standard)

Swadeshi goes new-age with khadi
More
Hutch gets additional spectrum in Delhi
More
Bharti to operate in Mumbai from Wednesday More
Should surrogate advertisements be banned? More
Celforce makes mobile incoming calls free More
WLL service a big hit, over 2 lakh users More
Tata Telecom net jumps 43% at Rs 1.17 cr More
Travel sector flying off the handle over fare discounts More
LG wins $100-m Reliance deal More
Oh! Calcutta chain to go global More
Maruti 800 to cost Rs 18,000 less
More
HLL improves operating margin in Q2
More
Coris International all set to enter India
More
GM’s Daewoo takeover faces $2-b funding hurdle More
Corporate war moves to political arena More
Honda to invest in two-wheeler capacity expansion More
Voltas to set aside Rs 53cr to meet VRS expenses More
Pranab Barua set to join Godrej More
HC stays injunction against 'Three Lions' More
ToI, ICICI Life to offer counselling on insurance More
Apollo plans to target firms for healthcare franchising More
Healthcare sector hit by duty hike More
Karnataka to market IT-enabled services More
Tech's byproduct: Video vigilante More
All-format server for video on net More
J&K govt formulates plan to tap pilgrim potential More
Orange may add 29% to reach, 50% to capacity More
Source:The Economic Times

Different steps for different shops More
Rebranding Asian Paints More
A show of brands More
Snack, crackle, pop More
Breaking out of the margins More
Vendor equality More
You don't know jackpot More
World of mouth getting things Sprite More
Best/Bekaar More
Brand launches More
Source:Brand Equity (The Economic Times)

R&D to remain cornerstone of Dr Reddy's business More
MUL slashes Maruti 800 prices More
Cell operators get additional spectrum of 1.8 MHz More
Cellular firms to track customer churn More
Bharti Cellular to start Mumbai service More
Source: www.moneycontrol.com

Altavista ties up with Mediaturf More
SSC&B woos Hero’s Champion from Enterprise Nexus More
Source: www.agencyfaqs.com
Thought for the day
"The other day at the zoo, I saw a Gorilla thumping his chests trying to impress the visitors. Recollecting that 'man has ascended from apes' I said to myself " So Advertising is that old"
- Anonymous
Other Newslinx International
Euro Rscg Tatham Names President More
Health-Care Nonprofit Taps Draftworldwide
More
Heartburn Drug Prevacid Goes Into Review
More
New Ads Urge Tobacco Regulation By Fda
More
Source: www.adage.com

Euro RSCG Tatham to Get New Chicago Chief More
Agency Search Launched for Prevacid More
Source: www.adweek.com

Disney, Motorola To Market Consumer Electronics More
Jaguar Dials London For Auto Effort
More
Bruce Willis Stars In PSA For Adoptions
More
Morton's Shareholders Approve Castle Harlan Takeover More
Source: www.brandweek.com

DoubleClick: Web Sites' Reach Matches TV, Nears Mags More
Source:www.www.dmnews.com

Cabbie, You Advertising to Me? More
Source: www.wired.com

Huge, Hidden Bill May Loom For Acquisitive Ad Industry More
Ad Stocks Slide as WPP Warns of Difficulty Meeting Targets More
Source:www.online.wsj.com

Political ads face tougher curbs
More
Source:www.mediaguardian.co.uk



















 

 

 

 

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