B.A.G. to retain telecast rights of 'KumKum' one year after serial ends run on Star Plus

MUMBAI: This is certainly a departure from the normal trend of private broadcasters retaining the rights of the serials telecast on their channels. B.A.G. Films, producer of Kumkum, Star Plus' new daily soap, will get back the rights over the serial one year after it ends its run on the channel.

Anurradha Prasad, CMD, B.A.G. Films, revealed to, that her production house had worked out a deal with Star India where the rights over the serial would return to B.A.G. one year after the serial ends telecast on Star Plus. This indeed, should come as good news for producers who often complain of losing the rights over their best products once it went on air.

Addionally, Prasad said B.A.G. had some major initiatives lined up. "We are in the process of setting up a huge convergence studio in Film City, Noida. Besides, we are simultaneously working on the setting up of a media institute - Indian School of Media and Entertainment (ISME). This institute will cater primarily to the TV industry and will provide specialised two year courses in various disciplines of film-making," informed Prasad. 

B.A.G. PLANS IPO: Prasad also disclosed that her company was contemplating bringing out a public issue within the next four to six months. It should be interesting to see whether B.AG. is able to follow through on that plan considering the depressed market scenario. 

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