DD1 still leads in overall viewership, Prasar Bharati points out to I&B ministry

NEW DELHI: So you thought national broadcaster Doordarshan was a pushover? Data says otherwise. Between 9-11 pm in all TV homes on all days among viewers over 4 years of age, DD1 or National registered the highest TV rating points (TRPs) of 6.5 as well as audience share of 25.5, according to TAM data for the week ended 29 June, 2002. DD National was followed by Star Plus. 

In cable and satellite homes, however, Star Plus and Sony commanded higher TRPs and audience share, while the share of DD1 in C&S homes was only 2.4.

Between 7 am and 11 pm in all TV homes on all days amongst viewers of four years and above DD1 and DD2 or DD Metro registered the highest TRPs as well as audience share. Star Plus was the other leading channel.

In C&S homes, for this time period, Star Plus was, however, the leader in terms of TRPs and audience share as compared to other satellite channels. 

The figures have been compiled by TAM and have been forwarded to the ministry of information and broadcasting by the Prasar Bharati only recently to highlight the performance of DD. 

And if you thought that where news is concerned DD still clings to the umbilical cord, then media planners and advertisers may start thinking again. Figures say a different story altogether.

In all TV homes between 8-9 pm, DD1 commanded the highest TRP of 2.9 as well as audience share of 14.1 amongst all news channels amongst viewers of 15 years and above. The data forwarded to the ministry by Prasar Bharati says, "In C&S homes also DD1 performed better as compared to other private satellite news channels."

In the news category during the aforementioned time in all homes, according to the TAM data, Aaj Tak had a TRP of 0.1 and audience share of 0.47, Zee News had a TRP of 0.06 and audience share of 0.28 while Star News came in third with a TRP of 0.04 and audience share of 0.2. 

The TAM data was based on a feedback from 27 cities. 

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