DD1 still leads in overall viewership, Prasar Bharati points out to I&B ministry

NEW DELHI: So you thought national broadcaster Doordarshan was a pushover? Data says otherwise. Between 9-11 pm in all TV homes on all days among viewers over 4 years of age, DD1 or National registered the highest TV rating points (TRPs) of 6.5 as well as audience share of 25.5, according to TAM data for the week ended 29 June, 2002. DD National was followed by Star Plus. 

In cable and satellite homes, however, Star Plus and Sony commanded higher TRPs and audience share, while the share of DD1 in C&S homes was only 2.4.

Between 7 am and 11 pm in all TV homes on all days amongst viewers of four years and above DD1 and DD2 or DD Metro registered the highest TRPs as well as audience share. Star Plus was the other leading channel.

In C&S homes, for this time period, Star Plus was, however, the leader in terms of TRPs and audience share as compared to other satellite channels. 

The figures have been compiled by TAM and have been forwarded to the ministry of information and broadcasting by the Prasar Bharati only recently to highlight the performance of DD. 

And if you thought that where news is concerned DD still clings to the umbilical cord, then media planners and advertisers may start thinking again. Figures say a different story altogether.

In all TV homes between 8-9 pm, DD1 commanded the highest TRP of 2.9 as well as audience share of 14.1 amongst all news channels amongst viewers of 15 years and above. The data forwarded to the ministry by Prasar Bharati says, "In C&S homes also DD1 performed better as compared to other private satellite news channels."

In the news category during the aforementioned time in all homes, according to the TAM data, Aaj Tak had a TRP of 0.1 and audience share of 0.47, Zee News had a TRP of 0.06 and audience share of 0.28 while Star News came in third with a TRP of 0.04 and audience share of 0.2. 

The TAM data was based on a feedback from 27 cities. 

Latest Reads
Zee Kannada to have exclusive content for HD channel

If there’s any broadcaster known to be a pioneer it’s the Zee Network. With a wide reach in the regional part of India, Zee already has leadership positions in Bangla, Marathi and Bhojpuri markets as per BARC data week 48. Now it wants to buck up in the Kannada market with the newly launched HD...

Television TV Channels Regional
Sony Marathi new player in BARC data week 48

BARC data for week 48 shows that in the Bengali space, Zee Bangla and Star Jalsha continued to be in the first and second positions. No changes were observed in Bhojpuri, Kannada, Malayalam and Tamil segment. In the Telugu space, Star Maa retained its first position. Sony Marathi emerged as the new...

Television TV Channels Viewership
NDTV 24X7 returns to top 5 in BARC week 48

NDTV 24X7 re-entered the top five of the English news genre in week 48 of BARC ratings. Aaj Tak yet again stood on top in all the three genres.

Television TV Channels Viewership
Trivago most advertised in BARC week 48

Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 November 2018 and 30 November 2018.

Television TV Channels Viewership
Zee Anmol leads GEC urban in BARC week 48

Zee TV climbed to the second position from fifth position as compared to the previous week in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 48 of 2018. Sony Pal and Star Utsav interchanged their second and third positions in the rural market. Star Plus and Zee TV...

Television TV Channels Viewership
Transform by tackling moral dilemmas: Sudhanshu Vats

Media companies can no longer ask ‘if’ changes are happening. They are, there’s no doubt about it. But now it’s a question of how to respond. Addressing the CII Big Picture 2018 in New Delhi, Viacom18 group CEO and MD Sudhanshu Vats spoke on the topic of ‘Changing M&E landscape - from...

Television TV Channels GECs
Zee Telugu Announces World Television Premiere of Shailaja Reddy Alludu starring Naga Chaitanya and Anu Emmanuel

Zee Telugu is here to infuse you with uncontrollable laughter and mind-blowing action with the premier of Super Hit Telugu movie Shailaja Reddy Alludu.

Television TV Channels Regional
Prasar Bharati CEO on convergence and public b'casting

Prasar Bharati’s CEO Shashi Shekhar Vempati, while dwelling on convergence and its relevance to India’s pubcaster, opined that it was important to understand the changes happening in terms of media consumption and distribution to evolve and plan for the future ahead.  

Television TV Channels Terrestrial
Doordarshan launches new educational channel DD Roshini

Doordarshan has launched a new educational channel DD Roshini as part of Bruhat Bengaluru Mahanagara Palike’s (BBMP) project.

Television TV Channels Specialised and Niche

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories