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| .7 4 April 2002 | Volume: 2 | Issue : 27 |
Colgate to help MTV scout for new veejays Colgate-Palmolive's Fresh Energy Gel has tied up with MTV for its third hunt for VJs in five years. More Revlon will partner with MGM for new Bond film Cosmetics conglomerate Revlon has announced a planned promotional partnership with Metro Goldwyn Mayer to support the 20th James Bond film Die Another Day set for release later in the year. More Cartoon Network's latest brand promotion excercise involves saving Dexter’s brain "Something is amiss in toon land. Boy genius Dexter has lost his memory." That's the peg on which the promotion is pushed... More Headlines Zee open offer for ETC opens Zee Telefilms' open offer for 20 per cent additional stake in ETC Networks at Rs. 31.52 per share opens today. More MTV readies Nickelodeon push Nickelodeon, the neglected child of the Viacom family in India, looks to be finally getting the attention it has craved for long. More Hinduja TMT FY-02 results on 11 April Hinduja TMT Ltd has announced that a meeting of its board of directors is scheduled to be held on 11 April, 2002 ... More Viewpoint Will 'Jeena Isi Ka Naam Hain' be Sandeep Goyal's KBC? After a disastrous Roosevelt-type 100-hundred day relaunch of Zee TV, broadcast CEO Sandeep Goyal has completely reworked his strategy. More INTAM Top 100 Programmes on different channels(18 March - 24 March 2002) KTV Gemini Sun TV Sony DD1 Star Plus Zee TV DD Sports Source: www. indiantelevision.com Other Headlines CDPQ picks up more stake in UTV More Maruti back in black, makes Rs 55-cr profit More Asian Paints eyes buys; `talking to Snowcem' More Blue Star eyes small enterprises segment -- Rs 6-cr advt budget; wider dealer network More Essel group to foray into lifestyle retailing More Nerolac signs Mohanlal to endorse `Excel' More Kodak launches new camera More Cadbury's Celebrations makes quiet entry More Ten Sports to go pay More Sify.com in alliance with Hindustan Times More Hyundai ends fiscal year with Rs 3,403-cr sales More Source: The Hindu Business Line Hindustan Times, Sify tie up More Tatas may go global with a world car More Govt plans Rs 600cr subsidy to increase Doordarshan reach More Source: Hindustan Times Have Will(s) to Sport this brand to office? More Fox to distribute movies acquired by Star More Dandi doesn’t come in handy, salt output More Amul drives Kwality to the wall in Mumbai More WorldCom to cut up to 7,500 jobs More NetGuru to invest $30-60m in India More Crest rides high with 3D animation More LG to roll out unique soccer TVs More CTV market losing colour: Survey More Chiranjeevi, Indrani in Thums Up ad More Cipla in talks with US’ Biogenerics More Lyka Hetero to farm out marketing of old brands More Feel like chocolating? Head for MusicWorld More Source: The Economic Times New private banks beefing up ATM chain More Tata Engg to cut Indica output to usher in Sedan More Highland plans mktg JV for Famous Grouse More Nickelodeon beams into 9 million homes More Source: Business Standard Pepsi Foods set to launch Slice guava More Source: www.agencyfaqs.com Honda to part ways with Everest More Source: www.agencyfaqs.com Max New York Life: Focusing On Internal Brand-building More French Firm TDF Gets FM Radio Operators’ Mandate For Infrastructure In 3 Metros More McKinsey To Sketch Reliance Infocom’s Growth Strategy More AOL Time Warner To Sell $4 B Bonds To Repay Debt More Red In The Face: CPM May Lose The Remote For Kairali TV More Movie Marketing Comes Of Age More Coke May Field Sunil Gavaskar, Sehwag As Summer Fever Rises More Source: The Financial Express
Saatchi splits from Bates in Hungary Ad agencies Bates and Saatchi & Saatchi are no longer one item in Hungary, the companies officially announced last Thursday. More Source: Budapest Business Journal Local ad veteran stays competitive with ‘one-stop’ marketing group Although it was pressure of circumstances that originally forced János Sopronyi into the advertising business, it is his unusual company structure that has enabled his firm to compete with multinationals. More Source: Budapest Business Journal Unilever ties up with JC Decaux in $88m European deal Unilever, the world's biggest advertiser, has struck a long term, pan-European alliance with French outdoor advertising giant JC Decaux....More Source: www.adageglobal.com Revlon enlist Halle Berry and James Bond Troubled cosmetics and personal care marketer Revlon Photo: AP Halle Berry will hawk Revlon cosmetics will live another day with a promotional partnership announced today with Metro-Goldwyn-Mayer's 20th James Bond film, Die Another Day. More MICHELIN Awards First European Account Michelin awarded its first European marketing-services account to Sales Machine, Paris. More Merger & acquisition market scrapes bottom It looks like a buyer's market for agency mergers and acquisitions, according to a new survey of agency executives. More Radio sales reps merge Radio sales rep company Excelsior Radio Networks acquired rep firm Dial Communications and will merge Dial into its Global Media Division to form Dial Communications-Global Media. More Source: www.adage.com President joins characters from children's TV shows to kick off literacy campaign The characters from the children's TV show "Between the Lions" were explaining, through song, children's struggle with a tricky consonant as they learn to read. More Source: .AP via New Jersy Online Misleading adverts crackdown Misleading financial advertisements that bury detail in the small print are to be targeted by the City watchdog. More CNN Is Still the Ad Revenue Leader THE audience's hunger for cable news, which spiked in the months after Sept. 11, may have subsided during the first quarter of 2002, but the latest ratings from Nielsen Media Research (news/quote) provide all of the networks — save CNBC — something to brag about, calculated year over year. More Source: BBC More Agencies Involved in Inquiry Additional agencies are being contacted by the Justice Department as a federal investigation of the print production industry continues. More Source: New York Times |
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