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Cosmetics
conglomerate Revlon has announced a planned promotional partnership
with Metro Goldwyn Mayer. The venture will support the 20th
James Bond film Die Another Day set for release later
in the year.
Revlon
plans to create a global marketing campaign linked to the
film that will include advertising support, in-store promotion,
an online component, integrated marketing events and public
relations support.
An
official release informs that the global marketing campaign
will reinforce Revlon's "Unforgettable Women"
positioning and will be synergistic with the James Bond equity.
Speaking on this, V-P brand exposure for Revlon Kristin Patrick-Petersen
said: "Revlon's heritage as an exciting brand that celebrates
women of unforgettable glamour and style complements the action-packed
mystique of the James Bond equity."
What gives the venture a leg up is the fact that Revlon spokesperson
and Academy Award winning actress Halle Berry Monster's
Ball stars in the film along with Pierce Brosnan who will
play the title role for the fourth time.
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