Television

Will Jeena Isi Ka Naam hai be Sandeep Goyal's KBC?

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/02/19/Untitled-1_7.jpg?itok=tiv44Thn

He seems to have got his charge's act together this time. After a disastrous Roosevelt-type 100-hundred day relaunch of Zee TV, group broadcast CEO Sandeep Goyal went back to the drawing board as it were and completely reworked his strategy.

He hired a new creative team, which was headed by Tara wiz Vinta Nanda and left her to handle the process of getting Zee back on track while he chose to whiz around globally, making a pitch for the Indian television industry, and projecting himself as the face of Zee TV, marking his presence at many a fora.

Proof that the strategy is working is the show Jeena Isi Ka Naam Hain (JIKNH), which marks its third week on air this Friday. If the first two episodes are anything to go by, Zee TV has a winner on its hands. The tide seems to have turned at last.

Goyal and Nanda seem to have done the right thing by plumping for the show. Produced by NDTV for its channel NDTV World, which never got to see the light of day, JIKNH is just what the TV doctor would have prescribed for the ailing Zee.

Sandeep Goyal went back to the drawing board as it were and completely reworked his strategy It has great ingredients: film star celebrities, who while they are adored and swooned over, are little known excepting what appears in film magazines which focus on their extramarital affairs and mistakes rather than their positive aspects. In noted film actor Farouque Shaikh they have a presenter who is pretty amiable. Viewers get to know more about their stars through lesser known people - like you and me - who momentarily, because of their associations with the stars, become stars themselves. 

Additionally, the show has the slickness that was missing on other Zee TV shows. Finally, it appeals to advertisers and media planners and buyers in ad agencies, which greatly influences whether they buy or not. 

Tara wiz Vinta Nanda was given the task of handling the process of getting Zee back on track    

Zee TV also seems to be doing well on the marketing front with good creative and slickly produced billboards and promos. The creative suggests that we are getting to see the real face behind the star's mask on JIKNH.

The only disadvantage is that it is a weekly. To generate stickiness for the channel, Zee TV should plug some of its programming properties - throw in a few dailies into this pot - heavily. Six properties - including JIKNH - might just suffice to do the trick. It has its Playwin lottery draw, which because of the jackpot is a property that could build up across the whole network. Then it has Sa Re Ga Ma which has a new anchor in Shaan, who bonds tremendously with the bubble-gum crowd, with his boyish good looks and melodious voice. It needs another three good shows, which will help it ride back into the hearts of viewers.

To Zee TV's advantage is the fact that Star has not been able to replicate the mind-boggling viewership numbers it used to generate (with its earlier shows) for its new shows. It has a window of opportunity to leap into. Now it's over to Team Goyal and Nanda.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/republic.jpg?itok=o0PjOXHF
HC rejects TV Today plea against publishing Republic TV's ratings

The high court on Thursday evening rejected TV Today's plea against Republic TV, channel sources told indiantelevision.com.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Guest-Coloum-Story.jpg?itok=a9rnMijr
GUEST COLUMN: Is The Current News Dumbing Us Down?

“Sonu Nigam Quits Twitter!!”flashed on my TV screen today morning. We obviously thought this was worthy of coverage at a national level, because the ‘breaking news’ kept playing in loop for a considerable period of time. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Republic-02-Story.jpg?itok=O83ztOyx
Republic TV continues to lead English News genre in week after debut

Republic TV claims to have cornered a viewership of 49 per cent for week 20 of 2017 (Saturday 13 May 2017 to Friday 19 May 2017) on its channel.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Vinit%20Thakkar.jpg?itok=aeaZjw86
Universal Music India promotes Vinit Thakkar as SVP

MUMBAI: Universal Music India has announced that Vinit Thakkar has been promoted to senior vice president, Universal Music India. Universal Music India is part of Universal Music Group, the world leader in music-based entertainment.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Poorna.jpg?itok=L8uHcmrS
Tata Elxsi VFX creates Mt. Everest's vastness for Bose’s 'Poorna'

MUMBAI: Tata Elxsi, a leading design company, has collaborated with filmmaker Rahul Bose, to provide world-class VFX for Poorna - a biographical adventure film based on Poorna Malavath, the youngest girl to climb Mount Everest at the age of 13 years 11 months.

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/Kannada%20TV.jpg?itok=s70TMaR4
Colors launches finite series on Kannada TV, love triangle blossomed on Bigg Boss

MUMBAI: Television experience in India is evolving at an exponential pace, so is the need for revolution in the offerings by entertainment providers. With the increasing appreciation of finite series on Indian television, viewers’ have developed an affinity towards the format, leading to a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/25/indian%20football%20team.jpg?itok=WBBEFfZa
Star Sports to air Nat f'ball till Mar '18, Hotstar to live-stream international fixtures

MUMBAI: Star Sports is now prepared to telecast India team's games starting with a friendly match against Nepal on 6 June. All India Football Federation (AIFF) and Football Sports Development Limited (FSDL), its marketing partners, have shared the national football team’s yearly fixtures. The...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/np.jpg?itok=R_GCbjai
SPN India to feature in SPE growth in 2018

Sony Corp (Sony) had an investors’ day on 23 May 2017 pertaining to the results for its financial year ended 31 March 2017 (FY-17). It its investor presentation, the company has forecast 12.7 percent growth in revenue of its Sony Pictures Entertainment (SPE) group to $9,346 million for fiscal 2018...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/24/Republic-02-Story.jpg?itok=gEHc2QVe
Republic TV insists it's FTA, DTH platforms to charge subscribers for viewing?

Republic TV continues to make news even as it reports views and news. Touted as the country’s truly free-to-air (FTA) news channel, however, what is surprising is that some DTH platforms have put a price on the channel and started charging subscribers accordingly a little over a fortnight after...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories