Colgate to help MTV scout for new veejays

Music channel MTV is beginning its third hunt for veejays in five years.

The nation wide search for fresh young faces to reflect the spirit of the brand got underway on 3 April at a media conference in downtown Mumbai. Colgate-Palmolive's Fresh Energy Gel has tied up with MTV for the VJ hunt, using its strategic lifestyle marketing approach as a backdrop to the talent search.

True to the MTV image, a mysterious yellow cloaked mascot, called the MTV VJ Hunter, prowled the venue, even as celeb VJs including Cyrus Broacha, Mini and others basked in the spotlight.

The exercise will definitely be no quiet talent search, however. Auditions will be held at local hangouts and clubs in Mumbai, Delhi and Bangalore and aspirants can even send in their applications on the net. Viewers also get to vote on the finalists, and one lucky voter will get an opportunity to VJ on MTV for a day.

Earlier MTV hunts have produced VJs including Maria Goretti, Nikhil Chinappa, Amrita Arora and Mini. The search this time will not be confined to simple advertising - MTV is targeting print, outdoor and the net with a vengeance. While partner will provide the Internet platform for interactivity, innovative initiatives including ads on BEST bus tickets and Colgate toothpaste packs are on the cards.

The hunt will yield a maximum of four veejays for the channel, says MTV managing director Alex Kuruvilla, all of whom will be absorbed in the existing 25 shows being aired on the channel, as well as the vignette programming that has commenced on MTV.

MTV, says Kuruvilla is undaunted by the efforts of rival Channel V to grab viewer and media attention. "The MTV Star Hunt and the Video Ga Ga contest have been doing the same exercise", he says, dismissing the Popstars venture as a one off event that will not make a dent in MTV's popularity. Robust marketing and a strong programming calendar have ensured its leadership, he says., however, does not seem to have any qualms about first partnering V's Popstars and then helping arch rival MTV hunt for veejays. Says CEO Mahendra Swaroop, "We are just a media platform for anyone to make use of."

Latest Reads
“We focus on digital to promote non-film music” - Vinit Thakkar

EMI Records India recently launched its own unique platform VYRL Originals which completed six months on 12 July. Every month, a single was released with the latest being Aaya Na Tu by Arjun Kanungo and Momina Mustehsan. EMI Records India was launched in May 2015 by Universal Music Group in...

Television TV Channels Music and Youth
Star Bharat experiments with early morning slot

Star Bharat is all set to experiment with weekend morning slot by launching a three-hour programming band from 5 August.

Television TV Channels GECs
National Geographic’s new show to tell success stories of India’s icons

National Geographic will be coming up with a unique show called Mega Icons which will see the success stories of inspiring personalities of India from different platforms.

Television TV Channels Factual & Documentary
Viacom signs deal with for small screen content

Kids’ entertainment platform has raised $15 million in a funding round led by Viacom. Under their agreement.

Television TV Channels Kids
STAR Maa announces call for entries for a brand new reality show PelliChoopulu

In continuation to give its viewers a unique and entertaining show, Star Maa the most viewed Telugu entertainment channel has announced the call for entry for its upcoming reality show PelliChoopulu.

Television TV Channels Regional
Zee Telugu announces auditions for all new season of its legendary dance reality show, Aata Juniors

Aata Juniors, one of Zee Telugu’s most sought-after reality shows is soon making a comeback to the channel and is looking for the final contestants via auditions.

Television TV Channels Regional
Sony Max pushes its way to most watched Hindi channel across genres

Sony Pictures Network India (SPN) Hindi movies channel Sony Max was ranked second in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres (across genres list) for week 28 of 2018 (Saturday, 7 July 2018 to Friday, 13 July 2018, week or period under review...

Television TV Channels Viewership
Dangal TV prepares to scale up ambition with new play

When it comes to general entertainment channels (GECs), hitting the sweet spot isn’t all that easy.

Television TV Channels GECs
Comcast drops bid for 21st Century Fox assets, cedes prize to Disney

The fierce bidding war between Comcast and Disney has finally ended with the former dropping out of the race to gobble up the prized 21st Century Fox assets. Comcast will now shift its focus towards sealing the Sky deal.

Television TV Channels Movie Channels

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories