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Cartoon Network's latest brand promotion excercise involves saving Dexter?s brain

Cartoon Network has introduced a new brand promotion exercise using the popular toon character Dexter.



"Something is amiss in toon land. Boy genius Dexter has lost his memory." That's the peg on which the promotion is pushed.

Fans can either write or log on to www.cartoonnetworkindia.com and offer three facts about Dexter that will help him regain his memory. Five children who help "Save Dexter?s Brain" win exclusive Cartoon Network branded science laboratory equipment for their schools, an official release states. In addition, over 200 kids will be given special Dexter branded digital watches.

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