.7 11 April 2002 Volume: 2 Issue : 32  






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Todays Newsbreakers India
Media, Advertising & Marketing Watch
Disney Online launches 'The Magic Banner'
Disney Online has announced the launch of a new advertising format that expands on the traditional banner ad. More


Headlines

Sameer Nair elevated to Star India COO
Effective yesterday, Nair is the chief operating officer (COO) of the Rupert Murdoch-promoted numero uno Indian cable and satellite TV network. More

Hathway Bhawani plans equity offer; mulls pay-per-view service
Hathway Bhawani Cabletel & Datacom Limited has announced that an offer of 1.6 million equity shares of Rs 10 each for cash at a price of RS 20/- per share aggregating Rs 32 million is on the anvil. More

'Jurassic Park' - monster movie rakes in mammoth ratings
Jurassic Park aired on Star Plus in the last week of March, has notched ratings that would make a Kyunkii… green with envy... More

Asia-Pacific news website launched

AsiaNet, a consortium of news organisations in the Asia Pacific region, has launched a website - http://www.asianetnews.net. More

Prasar Bharati revokes telecast fee hike for serial extensions
The Prasar Bharati board has decided to remove the hike in telecast fee on serials getting an extension beyond the minimum 26 episodes on DD National. More


Tube Talk
Nickelodeon's 'Rugrats' celebrates tenth anniversary tomorrow
Kids channel Nickelodeon has announced that it will commemorate the tenth anniversary of the show Rugrats with a special episode titled Rugrats: All Growed Up. More

Cartoon Network will enthrall toon lovers with 3D animation series
Cartoon Network has announced that it will spice up the Toonami programme franchise by introducing two cutting-edge 3-D animation series, Dan Dare and Beast Machines Transformers. More
Source: www. indiantelevision.com

Other Headlines
McDowell eyes Scotch rights More
El Nino may benefit Indian AC makers More
Suzuki set to take control of Maruti with 56% stake -- Rights issue renunciation almost finalised More
Rasna promo turns over a new leaf More
P&G launches new scheme
More

Shaw Wallace threatens Mohan's beer leadership More
CavinKare plans chain of branded salons -- Soaps and detergents launch this year More
Kinetic Motor rolls out Nova More
Sify to merge consumer businesses More
Sheela group strengthening distribution More
Oriflame's mini lipsticks More

Source: The Hindu Business Line

NDTV, CNN deal: To be or not to be? More
Danone may buy Himalaya brand More
Flat ones give a 30% bulge to CTV sales More
Wall St Journal gets a new look
More
Dinosaurs beat Lagaan at TV ratings
More
Water game: Bisleri Vs Coca Coal & Pepsi
More

Kinetic set to export Nova without the Honda tag More
Coca-Cola leads at largest US theatre chain More
Source: The Economic Times

Lakhs look for Lotto crores More
Source: The Telegraph

Tata aims for 40-fold jump in phone users More
Source: Hindustan Times

Enterprise-Nexus rides away on LML scooters More
GPI works out new agency alignment More
Source: www.agencyfaqs.com

Cadbury Rolls Out Slew Of Retail, Communication Initiatives More
Barista Seeks To Retail Cheaper Coffee Makers More
Kinetic Motor Targets Rs 2,000-crore Sales In 2002-03 More
Source: The Financial Express

Arun Bajoria group buys Eveready's Delhi realty More
CavinKare posts 20% rise in revenues More
Nippon, Arcelor, Tata Steel sign accord More
HLL set to enter herbal segment More
Amway to make products locally More
Matsushita moves FIPB to buy Dhoots out More
Coke seeks 5-yr moratorium on public issue More
Source: Business Standard

Coke seeks postponement of mandatory IPO
More
Durables firms eye rural mart
More
250-CC Zen and the art of biking
More
Hyundai India MD to be replaced next week
More
Philips may stop making B&W TVs
More
Movenpick plans acquisitions in India
More
Source: The Times of India
Thought
for the day
"Advertising is selling Twinkies to adults."
-
Donald R. Vance
Other Newslinx International

Yahoo Q1 ad/marketing revs down 15 pct from yr ago
Yahoo! Inc. (YHOO), which reported higher first quarter revenues Wednesday, said its advertising and marketing revenues fell 15 percent from the year-ago quarter, reflecting continued softness in the Internet advertising business. More
Source: www.iwon.com

Gateway launches ad campaign against copyright bill
The country's fourth-largest computer maker is taking to the airwaves in a bid to rally consumers against a copyright-protection bill that would prevent computers from playing pirated movies and music. More
Source: www.cnetnews.com

HSBC Account Goes to Lowe & Partners
HSBC Bank in New York, part of HSBC Holdings said yesterday that it had named the New York office of Lowe & Partners Worldwide to handle its account, which had been at the New York office of the Wolf Group since 1999. Spending for 2001 was estimated at $10 million to $20 million.More

Source: The New York Times

AOL tests hyperactive advertising
Roll-out of rich media comes as online ad revenues are shrinking ... More
Source: www.msnbc.com

Fiat narrows agency choice for crucial Stilo ad debut
Italian carmaker Fiat says it's considering two of the ad agencies it knows best to promote the new Fiat Stilo, the car experts say may carry the future of the company on its shoulders. More
Source: www.adageglobal.com

The Shield Wards Off More Advertisers
FX’s The Shield lost another large advertiser, with Tricon Global Restaurants -- owner of Pizza Hut, Kentucky Fried Chicken and Taco Bell -- the most recent to pull its ads from the graphic new program on basic cable, reported the Los Angeles-based Parents Television Council.
More
Source: www.tvinsite.com

DDB Chicago Takes Qwest
DDB Chicago has won the $100 million Qwest review, beating out the other finalist, Foote, Cone & Belding, sources said... More

Source: www.adweek.com

HMV Media to unveil plans for £1bn flotation
HMV Media, the UK music retailer, will on Thursday unveil its flotation plans, giving individual UK investors their first chance to buy into a mainstream consumer brand since Orange floated last year. More
Source: The Financial Times

Study: Web Ads Work for CPG
A new study by the firms, announced Wednesday at the Advertising Research Foundation's annual convention, gauged the impact of five CPG manufacturers' advertising for eight brands -- and found growth in brand awareness, message recall and sales. More
Source: www.internet.com

Gateway Ads Attack Hollings Bill
The San Diego-based PC maker, which is busily promoting a computer setup designed for music and CD-burning enthusiasts in other ads, said its new advocacy campaign seeks to raise consumer awareness for the Consumer Broadband and Digital Television Promotion Act More
Source: www.adage.com

 

 







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