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 The
man who is widely regarded as the creative brain behind
the rise of Star Plus to its pre-eminent position in India's
channel stakes - Sameer Nair, executive V-P, head of content
& communication, Star India - has just had a whole lot more
added to his plate. Effective today, Nair is the chief operating
officer (COO) of the Rupert Murdoch-promoted numero uno
Indian cable and satellite TV network.
One immediate change that Nair's promotion makes in the
executive scheme of things is that Tarun Katial, V-P, programming
Star Plus, Star Movies and Star World, will be devoting
all his energies now to Star Plus. The new COO revealed
that the next two months would be see some additional reorganisation.
Nair joined Star in 1994 in charge of Star Movies. Thereafter
he moved on to lead movie acquisitions and headed the on-air
promotion and presentation department. In 1999, Nair took
over as the programming head of Star Plus and soon became
the executive vice-president, programming for the whole
network.
While Nair shares with Star India CEO Peter Mukerjea the
credit for the phenomenal success of Kaun Banega Crorepati
and making Star Plus the No 1 channel, the responsibility
of getting Bollywood legend Amitabh Bachchan to host KBC
was entirely his.
Born and brought up in Mumbai, Nair started his career with
UDI Yellow Pages in Mumbai where he spent two years. He
then moved on to spend another four years at Goldwire, an
advertising agency in Chennai. Nair also worked as an independent
ad filmmaker in Chennai for a year and a half.
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