|
 Jurassic
Park, the 1994 record busting Spielberg epic that aired
on Star Movies in the last week of March, has notched ratings
that would make a Kyunkii… green with envy.
According to figures put out by AC Nielsen's TAM ratings,
a small city like Cochin has garnered TVRs of 8.18 ( C&S
15-44 yrs), beating Chennai (6.03), Bangalore (3.88), Delhi
(2.75) and Mumbai (3.76).
The figures have beaten the record set by Mummy,
that aired on HBO in January this year. Mummy had
drawn a TVR of 2.6 (Intam) and 2.88 (TAM). The film had
made it to the top 100 shows of the week, setting a record
of sorts. With a TVR of 2.98 according to Intam, Jurassic
Park has managed to sneak ahead. The data collected
is for all C&S homes in all 24 panels. The six metros and
nine markets monitored by TAM have thrown up TVRs of over
3.4 for the C&S 4+ category.
|
It
still rules viewers' imagination - Jurassic Park
continues to appeal to audiences across the country
|
Figures put out by Intam are equally gushy. According to
the agency, Chennai drew the highest viewership, with TVRs
of 6.17 (TG C&S 4+), while Mumbai managed TVRs of 4.57.
Bangalore with 4.51 and Delhi with 4.52 followed. One million
plus towns in Maharashtra too had a combined TVR of 4.35
while those in Kerala had a figure of 5.63. Even small towns
in Andhra Pradesh (1,00,000 to 5,00,000 population) have
notched up TVRs of 0.59, the lowest managed by the movie.
Mummy
was touted as HBO's first big movie of the year and was
surrounded by a lot of on and off air promotional activity.
Star too had spared no efforts in promoting the telecast
of Jurassic Park, which had a successful run in theatres
nearly eight years ago. Crouching Tiger, Hidden
Dragon that premiered on AXN in December 2001 earned
a rating of 1.2 among Indian cable AB viewers in the top
five metros, making it the top programme on international
channels between 1 and 29 December, according to AXN Asia
MD Todd Miller. None of these movies has however been able
to break Titanic's record score of 8.2 (TAM data
for nine main cities 4+) when the movie premiered on Star
Movies on 31 December 1999.
Click here for more headlines
|
