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Disney
Online, which claims to be the No. 1 kids and community family
online entertainment destination, has announced the launch
of a new advertising format that expands on the traditional
banner ad.
'The Magic Banner' engages guests with animated designs in
a single, enlarged ad space at the top of the page. This creative
design allows site advertisements to interact with the navigational
and logo space of the Disney.com homepage, as well as several
other highly visited areas of the site an official release
informs.
'The Magic Banner' integrates the site's original content
with the messaging of Disney Online's advertisers. These media
advertisements provide a magical way for Disney Online
sponsors to maximise the impact of messaging, a company release
says.
Once a guest arrives at the Disney.com homepage, 'The Magic
Banner' animation actually originates outside the perimeter
of the ad space and then draws the guest's attention into
the ad itself. With the simplification of the ad space, guests
do not experience clutter from competing messages, ansd advertisers
have a larger, more eye-catching platform with which to communicate
their message, is the company's claim.
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