12 January 2018 | Volume 67 Issue No:73   Facebook Twitter YouTube YouTube
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MAM | Media And Advertising
Industry applauds Sam Balsara as he turns 67
He is a man of small stature and has a voice that at times breaks into a squeak. But veteran ad man Sam Balsara–who is celebrating his sixty-seventh birthday today–is one of the giants of Indian advertising whose words have boomed across the industry and made even the most powerful sit up, take note - and follow.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Pepperfry partners Quikr to grow its furniture exchange program
Furniture startup Pepperfry.com has announced its tie-up with Quikr - the classifieds digital platform, to bolster its furniture exchange program. Launched recently in Delhi, Gurugram, Noida, Bengaluru and Mumbai, Pepperfry is extending the Furniture Exchange Program to consumers in Hyderabad and Pune.
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MAM | Marketing
RR Kabel tells you why UCT is important
RR Kabel has launched its new campaign in continuation of its previous ad. Being the pioneer to introduce the patented Unilay Core Technology (UCT) to cables in India, RR Kabel has created a digital awareness activation about choosing wires with UCT.
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MAM | Marketing
Star Sports encourages kids to take up sports with studies
Across generations in India, there is an age-old Indian adage that goes, 'Padhoge Likhoge Banoge Nawab, Kheloge Kudoge Banoge Kharab'. This has become a motto to encourage youngsters to single-mindedly study hard in order to be successful.
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Cable TV | MSO
Hinduja Ventures board okays amalgamation with Grant Investrade
Television | TV Channels
Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018
Specials | Years Enders
Content segmentation defines English entertainment, movies in 2017
Specials | Years Enders
DTH's year of consolidation
Specials | Years Enders
2017 a year of rebranding and extending time slots for Hindi GECs
Specials | Years Enders
The year of hiccups for marketers
Specials | Years Enders
2017: The year OTTs went regional in India
Specials | Years Enders
Making the news: A look at what news broadcasters did in 2017
Specials | Years Enders
Guest Column: The comeback of full-service agencies in India
Specials | Years Enders
Guest column: Taking Indian content to the global market
Specials | Years Enders
Kids genre grows on TV despite digital onslaught
Specials | Years Enders
The year of sex scandals
Specials | Years Enders
Guest Column: How 2018 could become a landmark year for OTT entertainment in India
Specials | Years Enders
The year the telecom sector quaked
Specials | Years Enders
The year of big switch in sports broadcasting
Television | TV Channels
Matchday 19: 5 reasons to watch Laliga this weekend
Television | TV Channels
Masterpieces of marathi content all day now with launch of Tata Sky marathi cinema
Television | TV Channels
BARC segments viewership data for South regional news from GECs
Television | TV Channels
'Prithvi Vallabh' is 20% history, 80% mystery: Anirudh Pathak
Television | TV Channels
Nov 2017: Wireline internet bleeds subscribers
- Tesla faces fresh norway case over false advertising

Source: ET

- Deals Buzz: LVMH keen to fund Baba Ramdev's Patanjali

Source: Live Mint

- Mother of H&M model sees no issue with controversial, 'racist' ad

Source: India Today

- InMobi acquires US-based AerServ for $90mn

Source: Medianama

- Programmatic tech set to steer digital advertising

Source: The Hindu Business Line

- PepsiCo Looks to Bounce Back From Jenner Debacle With Retro Ads

Source: BQ

- Ikea launches pregnancy test ad, Diet Coke gets a revamp in the US: International round-up

Source: MW

- NBC expects ad sales record with Super Bowl, Olympics

Source: Reuters

- After receiving flak for ad that calls dark complexion a 'skin ailment' Baba Ramdev issues clarification

Source: ABP Live

- Revlon makes Gal Gadot its global brand ambassador

Source: ET Brand Equity

- Seven Things You Should Know About Digital Advertising This Year

Source: Forbes

- 'Going vegan': Australia's latest lamb ad doesn't quite cut it with viewers

Source: The Guardian

- NBCU Predicts Super Bowl Programming Will Spur $500M in Ad Sales

Source: Variety

- Samsung hit with lawsuit over misleading advertising related to alleged human rights violations

Source: CNBC

- Ikea Launches 'Pee Here' Pregnancy Test Ad

Source: Bloomberg

- Why publishers don't name and shame vendors over ad fraud

Source: Digiday

- Logan Paul loses Google ad deal and YouTube Red projects

Source: Engadget

- The TV ad model is 'under attack' thanks to Netflix and Spotify

Source: BI

- Rauner campaign stops airing TV ad that featured Missouri governor who admitted affair

Source: Chicago Tribune

- Pepsi goes retro in hope of bouncing back from Jenner ad debacle

Source: BNN

Movies | Hindi
Zee Studios International's Secret Superstar hits it big in Taiwan
Zee Studios International has collected $700,681 from its release of Aamir Khan-starrer Secret Superstar in Taiwan, making the movie the widest Bollywood film in the country. The film, which also features Zaira Wasim, lit up the box office in India.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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