Television

BARC segments viewership data for South regional news from GECs

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/11/barc11.jpg?itok=3pLIZPj4

BENGALURU: Broadcast Audience Research Council (BARC) has started putting out viewership data for news channels in the four Southern languages of India ? Tamil, Telugu, Kannada and Malayalam, besides data for the other channels starting from week 1 of 2018 (Saturday, 30 December 2017 to Friday 5 June 2018) in the public domain. This was long due, considering the fact that some of the channels, more so the top five channels of each language, have higher viewership than the combined all India viewership of the top five English news channels, notwithstanding the differing demographics. The regional space has a large number of channels catering to various tastes in the local lingo that include GEC, news, sports, kids, etc. With so much of clutter, advertisers can now make an enlightened decision about where to air their message in a particular regional news market.

Earlier, BARC used to furnish data for all the regional channel genres under one head ? top five channels for the regional language. There are more than five news channels each for all the four Southern languages. Many of the channels are parts of larger national level media networks/groups/publications. The demographics for Southern news channels are the urban and rural areas in the prime territory/ies for that language and cover all individuals of 2+ age. In the case of Hindi news channels, where BRAC provides data segregated into (Urban + Rural); (Rural) and (urban), the demographics are all 15+ individuals in the respective Hindi Speaking Market or HSM.  In the case of English news, BARC provides data for All India (U+R) Males 22+ individuals.

So which are the news channels that have made it to the top five in each of languages in week 1 of 2018?

Tamil News

Let?s start with the Tamil language - The area covered is urban and rural Tamil Nadu/Pondicherry. In week 1 of 2017, Polimer News was ranked first in the Tamil news genre with 37.359 million weekly impressions, followed by Puthiya Thalaimurai with 35.691 million weekly impressions at second place. Thanthi TV was ranked third with 32.647 million weekly impressions followed by News 7 Tamil at fourth place with 22.454 million weekly impressions. At fifth place was the Sun Network?s Sun News with 18.836 million weekly impressions.

Telugu News

The area covered by BARC data is the urban and rural regions of Andhra Pradesh and Telangana.

TV9 Telugu headed the Telugu news genre with 52.188 million weekly impressions, followed by NTV Telugu with 41.893 million weekly impressions at second rank. TV 5 News was ranked third in week 1 of 2018 with 35.934 million weekly impressions, followed by ABN Andhra Jyothi at fourth place with 34.642 million weekly impressions. Completing the quintet was V6 News with 30.557 million weekly impressions.

Kannada News

The area covered is Karnataka.

TV9 Kannada headed the top five Kannada news channels list in week 1 of 2017 with 63.623 million weekly impressions. Public TV was ranked second with 43.828 million weekly impressions. Suvarna News 24x7 was ranked third with 22.286 million impressions followed by News 18 Kannada with 16.477 million weekly impressions. At fifth place was BTV News with 11.799 million weekly impressions.

Malayalam News

The market is the Kerala market.

Asianet News was ranked one in week 1 of 2018 with 31.953 tmillion weekly impressions. Malayalam Manorama?s news channel ? Manorama News was ranked second with 15.861 million weekly impressions followed by Mathrubhumi News with 11.515 million weekly impressions at third place. At fourth and fifth places were News 18 Kerala and Media One TV with 6.181 million weekly impressions and 4.249 million weekly impressions.

Also Read:  Zee Anmol leads Hindi GEC (U+R) in BARC week 1 2018

Four Star India channels among top 10 channels across genres

Republic TV, Aaj Tak continue to lead genres as news viewership falls

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/23/BTVI.jpg?itok=ZZwPD5K2
Don't just believe in passive communication: BTVI's Anuj Katiyar

It’s been two years since BTVI has come into the English business news picture. A tough nut to crack, the channel has been at it by first challenging the incumbents and later by revamping itself to suit the new generation of business news viewers.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/star.jpg?itok=nH3qWMLI
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/laliga.jpg?itok=x-xZDNBY
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/pro.jpg?itok=sugTQBrT
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/anuj.jpg?itok=-E5WfiLv
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/mip.jpg?itok=inSA-NKs
Eros Now's Smoke MIPCOM screening gets packed house

A packed house turned up to watch Eros Now’s premier of its original Smoke at the Verriere Californie in the famed Palais des Festivals in Cannes, France on 15 October 2018.  The shortened  20 minute version of the 45 minutes per episode had you gripped right from the first frame which showed the...

Television TV Shows Drama Series
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/maa.jpg?itok=i996yNGM
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/net.jpg?itok=nUmDLaeP
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories