13 October 2017 | Volume 67 Issue No:11   Facebook Twitter YouTube YouTube
 
 
visit website: www.indiantelevision.com
     
 
 
MAM | Marketing
Why do we lack animated ads despite their popularity
Do you recollect the much-loved Zoozoos, the evergreen Amul girl or the crazy alien dance when they find Cadbury Chocolate on their planet? Most of us might because these are iconic animated characters that create a higher brand recall in the consumer's mind.
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Property Ka Supermarket
 
 
Storyboard:

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".
 
Protagonist:
Iqbal Khan and Onima Kashyap
 
Language:
 Hindi, Tamil, Kannada and Telugu
 
Duration:
TVC - 30 seconds each
 
 
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

 
Client:
Magicbricks
 
Creative Agency:

RK Swamy BBDO
 
Production House:

RAT Films
 
Director:

Ruchi Narayan
 
Creative Director:

Ankur Suman
 
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MAM | Media and Advertising
Praveen Kenneth retires from L&K | Saatchi & Saatchi
Law & Kenneth founder and chairman Praveen Kenneth announced his retirement from active engagement on the sidelines of the final sale of his shareholding, in Paris. Law & Kenneth was the largest independent communication companies in India before becoming a part of Publicis Groupe in January 2014, to create L&K | Saatchi & Saatchi.
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MAM | Media and Advertising
DishTV TVC: SRK lets cat out of bag about 'automatic HD' at no extra cost
Dish TV, which recently decided to launch its "HD for all" initiative breaking barriers that made HD niche and effectively making it a mass product, has now released a television commercial 'Har Dish HD' featuring Shah Rukh Khan that takes away all inhibitions involved in switching from SD to HD, bridging the gap between both subscribers.
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MAM | Media and Advertising
Honda CB Shine TVC shows when and who raises your collar
Honda Motorcycle and Scooter India has introduced their latest television campaign 'Kya Shine Hai!' for CB Shine. Developed by Dentsu One, the creative agency from Dentsu Aegis Network, the TVC is now on air across all popular channels.
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MAM | Media and Advertising
Nerolac takes a dig at distemper in latest campaign
Kansai Nerolac has relaunched its popular interior paint, Nerolac Beauty Emulsion, positioning it as a more discerning choice of paint in the long run. Through this campaign, the brand also attempts to dispel the notion of emulsion paints being more expensive than distemper.
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MAM | Media and Advertising
Pond's Cold Cream celebrates the magic of a 'jhappi'
Pond's Cold Cream has unveiled its brand campaign that leverages its legacy of trusted care. The TVC celebrates the magic of a 'jhappi'. In Indian parlance, 'jhappi' means much more than a simple hug.
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Television | TV Channels
Shareholders to receive 1 DMCL share for 4 ZMCL equity shares
 
Television | TV Channels
Most watched Hindi GEC primetime programmes by urbanites in 2017
 
 
MAM | Marketing
Emvies '17 co-chief Sinha says it will celebrate high-impact campaigns that drove brand resonance
 
 
Television | TV Channels
English Ent.: Discovery regains lead, Movies Now slips two slots
 
Television | TV Channels
Sony GEC climbs to top position in urban market in BARC wk 40
 
Television | TV Channels
Republic TV tops once again as genre ratings fall
 
 
- Vikram Sakhuja's work mantra: Don't treat advertising like a 9 to 5 job
- Muhammad Ali Enterprises sues Fox for $30 mn over Super Bowl ad
Source: ET
   
- ASCI pulls up a Complan ad for being 'misleading'
- Kya Shine Hai: Honda's festive ad campaign aims to add a little sparkle to your life
Source: ET Brand Equity
   
- US panel meets Facebook's Sheryl Sandberg, says Russia ads may be released
- Facebook pushes ad overhaul before 2018 US presidential elections
Source: Live Mint
   
- Twitter brings in-stream video ads for brands in India
Source: Medianama
   
- Model In 'Racist' Dove Ad Speaks Out. She May Surprise You
Source: NDTV
   
- Dior, Marmite, Coca-Cola: The top 10 YouTube ads in September
Source: MW
   
- Viacom launches TV ads in dispute with Charter
Source: Reuters
   
- Media360 India: 'Digital advertising requires a clean up'
Source: Campaign India
   
- A leading digital-ad trading group is trying to bring clarity to the sea of content studios
Source: BI
   
 
- In-office medical advertising startup Outcome Health reportedly misled advertisers
- Omnyway raises $12.75M to connect advertising and mobile commerce

Source: TC
   
- Ad Prices Soar at NBC's 'Saturday Night Live'

Source: Variety
   
- Flake challenger pushes for tax reform in new ad

Source: The Hill
   
- Facebook ad ban over nude artwork shocks women's not-for-profit

Source: The Guardian
   
- Different Ads, Different Ethnicities, Same Car

Source: NY Times
   
- A+E Networks Realigns Advertising Sales Unit

Source: B&C
   
- ANA, 4As And IAB Include Browsers In Self-Regulatory Digital Ad Standards

Source: Media Post
   
- Facebook 'fully committed' to sharing Russian ad data

Source: BBC
   
- The 30-second ad has had its 15 minutes of fame

Source: FT
   
     
Movies | Hindi
Chef: Where is the audience?
Chef is a remake of 2014 Hollywood film of the same name, written, directed and co-produced by Jon Favreau, who also essayed the lead role. Once in a while, an English movie story fits to the T catering to the Indian tastes.
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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