Most watched Hindi GEC primetime programmes by urbanites in 2017

BENGALURU: In earlier papers, we had discussed the most watched Hindi GEC primetime programmes in the Hindi Speaking Market (HSM – U+R) and the HSM – Rural markets in India. We also mentioned the genres that both markets preferred. Both the reports were based on the weekly viewership ratings of the top 5 primetime programmes in the HSM (U+R) and the HSM (R) markets respectively published by Broadcast Audience Research Council of Indi (BARC) during the first 39 weeks of 2017.

It must be noted that the ratings (impressions) mentioned for the programmes in this paper may not represent the actual ratings during the first 39 weeks of 2017. The ratings in the paper are a sum of the ratings garnered by a programme only when it has appeared in BARC’s top 5 programmes list during the period under consideration. Hence the actual ratings could be higher.

So what Hindi GEC programmes does the urban Indian watch during primetime? Continuing with BARC data for the primetime (1830 to 2130 hours) HSM (U) NCCS 2+ individuals market as a reference, HSM (U) leads the HSM (U+R) market in terms of the most liked programmes during primetime, well almost… As in the case of the HSM (U+R), Balaji Telefilms productions Kumkum Bhagya and Naagin 2 are the genre leaders in that order. With a slight reshuffle, it is the long running Yeh Rishta Kya Kehlata Hai on Star Plus that is the third most watched Hindi GEC primetime programme in the HSM urban market, displacing the reality show Amul Sa Re Ga Ma Pa Little Champs on Zee TV to fourth place form its third place in the larger HSM (U+R) market.  And there is more, urbanites seem to prefer the sitcom Tarak Mehta Ka Ooltah Chasmah on Sony Pal during primetime, as compared to the overall HSM market that prefers the Balaji Telefilms produced family soap and spinoff – Kundali Bhagya. Please refer to the figure below for the ratings of the top five watched Hindi GEC primetime programmes by HSM urban India during the first 39 weeks of 2017.


Urban HSM markets prefer soaps the most, quite like the overall HSM (U+R) and the HSM (R) markets. Please refer to the genre preferences of the urban Hindi Speaking Markets in India during the first 39 weeks of 2017.


Soaps include all sub-genres such as family drama, comedy drama, sitcoms, mythology drama, supernatural drama. Reality includes music, dance, shows such as Fear Factor, Kaun Banega Crorepati, Bigg Boss, etc. Comedy includes shows such as The Kapil Sharma show, etc., Awards means award shows such as Star Screen Awards and Sansui Colors Stardust Awards

Latest Reads
Star Sports EVP and marketing head Shubhranshu singh quits

MUMBAI: Star Sports Executive Vice President and Head Marketing Shubhranshu Singh has quit the company after a four-year stint.

Television TV Channels Sports
Discovery bags nine sponsors for Battle Ops

Battle Ops, Discovery Communications India’s (DCIN) integrated television and digital offering, has received a resounding response from the advertiser community. The show, which will premiere on Discovery Channel and Veer on 26th January, has already sold out with nine sponsors on board.

Television TV Channels Specialised and Niche
Splash and assemblage entertainment begin production on norm of the north sequel

Assemblage Entertainment, the feature-film focused CGI animation studio has begun production on the sequel of 2016 theatrical feature film Norm of the North, along with Splash Entertainment, Lionsgate and Dream Factory In many first-of-its times, it is unprecedented that an independent animated...

Television Production House Film Production
Vijendra Singh, Indian Boxing Champion associates with Pokerbaazi, one of India’s pioneer online poker platforms has signed Vijender Singh as its new brand ambassador. Prior to roping in Indian professional boxer, Indian film star, actor, and model, Sunny Leone was the face of the brand. By roping in boxing champion Vijeder Singh as its brand...

Television TV Channels Sports
COLORS INFINITY serves an intoxicating concoction of bollywood Besties, Gossip, Games

Make Saturday nights your date night with some of your favorite Bollywood best-friends, as COLORS INFINITY brings to you the latest season of the popular homegrown chat show Jeep presents BFFs with Vogue powered by Motorola and beauty partner, starting Saturday January 20, 2018 at 8pm on...

Television TV Channels English Entertainment
Experience first-hand India's historic Military Operation in a gripping new documentary

On 18 September 2016, four Jaish-e-Mohammad terrorists attacked an Indian Army Garrison in the town of Uri, Jammu and Kashmir. 19 Indian soldiers were martyred in the Fidayeen attack. Eleven days later

Television Production House Fiction
578 players to go under the hammer for IPL auction

The much-anticipated VIVO IPL 2018 player auction list is out with 578 players up for grabs. This big pool of cricketers, which comprises 360 Indians, will go under the hammer in Bengaluru on 27 and 28 January, 2018.

Television TV Channels Sports
BARC panel tampering: first arrests made

The Cyber Crime Police in Bengaluru, acting on a complaint filed by the Broadcast Research Council of India (BARC), has arrested five people allegedly for trying to tamper with the television viewership data generated and reported by BARC every week.

Television TV Channels Viewership
Cautious investments serve MTV Beats well

MUMBAI: When digital media made it easy for people to listen to songs anywhere anytime, it sounded like the death knell for music channels on TV. Years later, however, they continue to survive.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories