Television

Republic TV tops once again as genre ratings fall

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BENGALURU: Republic TV juggernaut continued its relentless dominance of the Indian English News genre according to Broadcast Audience Research Council of India (BARC) weekly viewership for week 40 of 2017 (Saturday, 30 September 2017 to Friday, 6 October 2017). The Arnab Goswami led channel has been leading the genre right from its launch 22 weeks ago in week 19 of 2017.

However, BARC data for top 5 English News channels (All India (U+R) : NCCS AB : Males 22+ Individuals) reveals that the combined viewership of the top 5 channels of the genre plunged to lowest ever since week 22 of 2017. Also, Republic TV’s ratings in week 40 of 2017 were the lowest ever since its commencement. It may be noted that week 21 ratings have not been considered in this paper, because the other channels supported by the News Broadcasting Association had stripped their BARC audio watermarks to disallow viewership measurement in protest against what they termed as unfair practices by Republic TV. The errant channels returned to the BARC fold in week 22 of 2017.

Republic TV with 840,000 weekly impressions (Sums) for week 40 of 2017 led the genre, followed by the channel it had disposed from numero uno position when it was launched – The Times Group’s flagship English News channel Times Now that stood at second place with 717,000 weekly impressions (Sums). The previous lowest viewership ratings of Republic TV was in weeks 25 and 27 of 2017 – 868,000 weekly impressions (Sums).

The Prannoy and Radhika Roy led NDTV 24 x 7 climbed to third place in the genre with 347,000 weekly impressions (Sums) in week 40 from fifth rank in week 39 when it had garnered 328,000 weekly impressions (Sums).

NDTV 24x7 was followed by India Today Television at fourth place in week 40 of 2017 with 338,000 weekly impressions (Sums). In week 39 also the channel was ranked fourth with 353,000 weekly impressions (Sums). CNN News 18 dropped two ranks to fifth place in week 40 of 2017 with 244,000 weekly impressions (Sums). The channel had scored 368,000 weekly impressions (Sums) in week 39.

Overall, the Indian English News genre lost viewership in week 40 of 2017 – the combined ratings of the top 5 channels was 2,486,000 weekly impressions the lowest since week 22 of 2017 when the combined ratings of the top 5 channels was 2,463,000 weekly impressions. In week 39, the combined viewership of the top 5 English News channels was 2,888,000 weekly impressions. Please refer to the figure below for the combined ratings of the top 5 English News channels for weeks 1 to 40 of 2017.

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