Sony GEC climbs to top position in urban market in BARC wk 40

MUMBAI: Backed by KBC, Sony Entertainment Television has bagged the leadership position in the GEC urban market in week 40 of Broadcast Audience Research Council (BARC) all-India data.

Zee Anmol has retained its numero uno position the Hindi GEC (U+R) market. Colors jumped to the number two position in (U+R) market and Star Bharat grabbed the number three position in the same market.


Zee Anmol bagged the first position with 786847 Impressions (000s). Colors jumped from the fifth position to second this week with 626274 Impressions (000s) followed by Star Bharat on the third position with 624082 Impressions (000s) and Zee TV on the fourth position with 616889 Impressions (000s).

Sony Entertainment Television has pocketed the fifth spot with 604669 Impressions (000s) sum.

Sony Pal, Star Plus and Rishtey stood at number six, seven and eighth positions with 546386 Impressions (000s), 507172 Impressions (000s) and 371110 Impressions (000), respectively.

Sab TV and Star Utsav bagged ninth and tenth spots with 358913 Impressions (000s) an 345438 Impressions(000s).

GEC (rural)

In this market, Zee Anmol, Sony Pal and STAR Bharat respectively bagged the first, second and third positions garnering 618792, 381567 and 339403 Impressions (000) sum.

Rishtey, STAR Utsav and Zee TV pocketed the fourth, fifth and sixth positions with 275668, 263901 and 249720 Impressions (000) sum, respectively.

At the seventh, eighth, ninth and tenth positions are Colors with 191864 Impressions (000) sum, STAR Plus with 161369 Impressions (000) sum, Sony Entertainment Television with 161170 Impressions (000) sum and Big Magic with 153662 Impressions (000) sum.

GEC (Urban)

In this market, Sony Entertainment Television bagged the first position with 443498 Impressions (000s) sum.

Colors, Zee TV and STAR Plus pocketed the second, third and fourth positions respectively with 434409, 367169 and
345802 Impressions (000s) sum.

STAR Bharat with 284679 Impressions (000s) sum, SONY SAB with 257118 Impressions (000s) sum and Zee Anmol with 168055 Impressions (000s) sum grabbed the fifth, sixth and seventh positions, respectively.

At the eighth, ninth and tenth positions are -- Sony Pal with 164818 Impressions (000s) sum, &TV 161778 with Impressions (000s) sum and Rishtey with 95442 Impressions (000s) sum.

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