23 November 2017 | Volume 67 Issue No:39   Facebook Twitter YouTube YouTube
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MAM | Marketing
Thums Up India aims to be $1 billion brand by 2020
Coca-Cola India has announced that it intends to make Thums Up the first home-grown brand to hit the $1 billion mark in the next two years. The company also announced the launch of its new variant, Thums Up Charged.
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Property Ka Supermarket

The film revolves around the journey of a young couple in the supermarket as it has decided to buy a home. With the exploration of various sections and counters of this unique property supermarket, viewers will be able to see it using features and tools that Magicbricks website offers. The advertisement has a high-energy and hummable song, which blends beautifully with the visuals and makes the journey even more memorable. A warm chemistry between the couple along with the lyrical melody makes the film entertaining as well as endearing.The campaign ends showing the couple cheerful and happy in the dream-home of their choice with tagline "India Finds Homes With Us".

Iqbal Khan and Onima Kashyap
Hindi, Tamil, Kannada and Telugu
TVC - 30 seconds each
Purpose of the ad:

The campaign 'Property Ka Supermarket' is offering a wide choice of properties, products and services. Magicbricks aims to lift the mood of the consumers by showcasing wide choice of properties and tailormade services it has to offer at each and every stage of the home-buying journey. The campaign features television actor Iqbal Khan and model Onima Kashyap as lead protagonists. Using 'Supermarket' as a simile, the campaign presents the world of Magicbricks, its products and services.

Creative Agency:


Production House:

RAT Films


Ruchi Narayan

Creative Director:

Ankur Suman

    Watch the Video
MAM | Marketing
Tata Salt promotes fitness in women through digital campaign
Tata Salt Lite has associated with the sixth edition of Colors Pinkathon in Mumbai. The run encourages women to adopt and promote fitness and health while creating awareness for breast cancer, bone health, thyroid disorder and other issues relating to women's health.
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MAM | Marketing
Opel/Vauxhall assigns media mandate to MediaCom
Opel/Vauxhall, the British automobile company, has bought a new agency on board to handle its media mandate. Starting January next year, MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel/Vauxhall.
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MAM | Marketing
Eau Thermale Avene's social mandate goes to VML
Abbott has appointed VML India to look after its brand Eau Thermale Avene for a brand awareness campaign in India on social media channels - Facebook, Instagram and Twitter.
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Specials | Event Coverage
Singapore's ATF 2017 promises more than ever
Television | TV Channels
The Walt Disney South Asia promotes Amrita Pandey to lead media distribution & OTT
Television | TV Channels
Judges take the stage in Zee Kannada's Drama Juniors - Season 2
iWorld | OTT
Regional OTT content more than just catch-up TV
Television | TV Channels
GUEST COLUMN: From Juggle To Juggernaut: Localising content for India
Television | TV Channels
Colors Infinity, Comedy Central gain highest OTS in genres: Chrome DM
- Opel/Vauxhall appoints MediaCom as its media agency
- Madison Media wins Viacom18's media biz
Source: ET Brand Equity
- BMW Test Drives Snapchat Lenses In First 3D Car Ad
- Why Digital Ad Industry Needs to Take Threats Posed by Targeted Ads Seriously
Source: Ad Age India
- Lord Ganesha ad breached Australia's advert standard code: Watchdog
Source: ET
- Facebook allowed housing ads that are racist, exclude minorities
Source: BS
- Viral: Arya's Matrimonial Ad For Himself Is Breaking Twitter. But Is He Serious?
Source: NDTV
- Delhi Govt, Centre Slug it Out Over Public Ads
Source: News18
- Brands welcome new broadband ad rules aimed at preventing 'misleading' speed claims
Source: MW
- YouTube, WhatsApp, Facebook most trusted for brand information in India, says Terry Peigh
Source: Live Mint
- Will offer Manushi Chhillar whatever she asks for: Haryana CM
Source: The Statesman
- Apple's Thanksgiving ad is mostly about the AirPods
- Facebook's ad system shown failing to enforce its own anti-discriminatory policy

Source: TC

- 15 Things You Should Know About Location-Based Advertising
- Best 'Black Friday' 2017 Ad Deals: Amazon, Apple, Best Buy, Target And Walmart

Source: Forbes

- Shake-up in advertising of broadband speeds after consumer backlash

Source: The Guardian

- Democrats, advocacy groups launch blitz of ads attacking tax plan

Source: Business Insider

- "Abuser": Doug Jones's brutal new ad against Roy Moore

Source: Vox

- Advertisers are said to be wasting up to $1.28 million a day on thousands of fake websites

Source: CNBC

- Apple's Beats supports Kaepernick in pulsating new ad

Source: CNet

- Life After Advertising: From agency CEO to cider maker

Source: Digiday

Movies | Hindi
Golmaal Again: Entertaining suspense thriller
The most successful franchise in Hindi films, Golmaal, strikes again. And, aptly, the title is Golmaal Again. The main faces of the franchise -- Ajay Devgn, Arshad Warsi, Tusshar Kapoor, ShreyasTalpade and Kunal Khemu are very much there so are the other regulars, Sanjay Mishra, Mukesh Tiwari, Johny Lever, Murli Sharma and Vrajesh Hirjee..
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Movies | Hollywood
Special screening of Maharaja Duleep Hollywood biopic at Cannes
Even though no Indian feature film has been selected for the 70th Festival de Cannes this year, an award-winning historic film biopic on the poignant life story of the last King of Punjab - Maharajah Duleep Singh.
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