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Eau Thermale Avene‘s social mandate goes to VML

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MUMBAI: Abbott has appointed VML India to look after its brand Eau Thermale Avène for a brand awareness campaign in India on social media channels – Facebook, Instagram and Twitter.

Eau Thermale Avène, part of the Pierre Fabre Group, marketed in India by Abbott is a dermo-cosmetic brand in Europe dedicated to sensitive skin.

All Eau Thermale Avène products are formulated with the Avène Thermal Spring Water; derived from a natural spring in the south of France. Its unique therapeutic properties are used at the Avène Hydrotherapy Center to address a variety of dermatological skin conditions. Understanding that “everyone’s skin has different needs”, Eau Thermale Avène has ranges of products that cover all needs and skin types: anti-ageing, acne care, essential care dry skin, irritated skin, intolerant skin and sun protection.

Eau Thermale Avène was launched in India in 2010 & has had exponential annual growth since then.

VML has been to enable Eau Thermale Avène in establishing themselves as the first choice of brand for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Avène socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected.

Abbott India senior manager digital initiatives Ritesh Rajput says, “The Eau Thermale Avène Quality Charter is our four points promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. We are excited to be partnering with VML to launch this product range campaign socially and really bring Eau Thermale Avène to the heart of the Indian consumer.”

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