29 September 2016 | Volume 64 Issue No:53   Facebook Twitter YouTube YouTube
 
visit website: www.indiantelevision.com
 
     
 
 
MAM | MAM | Media and Advertising
ShopClues rolls out 'Itne Kum Mein' TVC
ShopClues has rolled out its new TV ad campaign to usher in the joyous festive season with the right mood. The TVC brings to the fore the delightful offerings up for grabs this year o nShopClues with its tagline "Itne Kum Mein" (at such a low price).
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Streax- #AkshayBanaDirector
 
 
Storyboard:

In India, grey hair = babuji. The agency had the potent creative mix of Akshay Kumar and director Abhinay Deo, and what emerged was a refreshing piece in this category. Akshay in a new avatar as a director, championing every hero's dream. Just enjoy some of the best of Akshay on "doh doh babuji!"

 
Planning:
Shweta Bhatnagar,Chandni Oza
 
Production House:
RDP
 
Director:
Abhinay Deo
 
Language:
Hindi
 
Medium:
TV, Digital, OOH
 
Time:
34 sec
 
 
Purpose of the ad:

Conceptualised jointly by Lowe Lintas and LinTeractive of MullenLowe Lintas Group, the campaign addresses the need to transform oneself to a hero in the fastest possible time. While it is true that everyone wants to be a hero today, the catch is that they want to be one in the fastest possible time - as that is what will make or break a situation.

 
Client:
HRIPL
 
Brand:
Streax
 
Agency:
Lowe Lintas and LinTeractive
 
Creative Team:
Arun Iyer, Mustafa Rangwala, Reuben Karkaria, Seema Shetye, Pradyna Raut, Shomali Partagalkar
 
Account Management:
Anaheeta Goenka, Sumanta Ganguly, Adhideb Ghosh, Hardik Joshi, Rekha Merchant
 
    Watch the Video
 
 
   
MAM | Media And Advertising
John Thankamony is Mindshare's new head - programmatic
Mindshare, one of India's largest full service media agency, a part of GroupM, has announced the appointment of John Thankamony as head - programmatic.
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MAM | Media And Advertising
Grey gets 'dadis' to bust contraception myths
On the occasion of World Contraception Day, Grey group India has launched a new social media campaign for ICanHelp.in that focuses on various myths and conceptions surrounding contraception among the youth.
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MAM | Media And Advertising
Chance to demonstrate proven global tools in India: Havas's new digital head Nitin Karkara
Havas Media Group India has appointed Nitin Karkara as head - Digital, to promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients.
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Television | TV Channels
Zeel relaunches Zindagi with new shows; dual audio feed
 
iWorld | Telecom
International roaming incoming calls on Airtel to be free
 
 
Television | TV Channels
Star Gold to air Dishoom on 25 Sept
 
 
Resources | Forums
Film Writers' Association gets new name, logo; new direction
 
MAM | Marketing
Chakra movies to air on Toonami; Astra Force coming soon
 
MAM | Media and Advertising
Neeraj Roy elected as IAA India chapter president
 
DTH | DTH Operator
Freedish to upgrade on 30 Sept; seek out STB makers shortly
 
Television | TV Channels
Powerpuff Girls: Over 30 brands partner with Cartoon Network
 
MAM | Media and Advertising
No inhibition: eBay India launches TVC
 
Regulators | TRAI
TRAI to play peacemaker on telecoms interconnect issues
 
 
- This side-by-side comparison shows how many ads are in Google search results
Source: BI
   
- Coca-Cola India rolls out festive campaign featuring Deepika Padukone
Source: Live Mint
   
- #NAMAwifi Speakers: Chetan Krishnaswamy, Garrett Kinsman & Munish Seth - #ad
Source: Medianama
   
- Congress to campaign against AAP ad expenditure
Source: The Hindu
   
- IndiGo, AI bring sky-war to ad world
Source: Hindustan Times
   
- Michelle Obama appears in a Hillary TV ad
- Delhi Congress drive for recovery of Rs 854 cr advertisement spend by AAP
Source: TOI
   
- Bajaj Auto's Brotherhood Day Ad - A Friendly Gesture Or Mocking Royal Enfield?

Source: India Times

   
- Through New Spot, Karbonn Mobiles Asks Consumers to Think Big
Source: Ad Age India
   
- D&AD Impact Awards 2016: India brings home three White Pencils
Source: Brand Equity
   
- Salman Khan Signs On As Brand Ambassador For Yellow Diamond's Prataap Snacks
Source: Hungry Forever
   
- Profits from Facebook, Twitter, and Google Ad to drive Double-Digit escalation for the UK: eMarketer
Source: The TeCake
   
 
- AT&T and Hulu Share More Details About Their Upcoming Skinny Bundle Streaming Offerings
- NHL Names Pandora's Heidi Browning New Chief Marketing Officer
- Google Says It's Continuing to Close the Gap Between YouTube and TV
- Millennial News Publisher Circa Plans to Create Weekly Ad-Supported VR Spots

Source: Ad Week

   
- Carlsberg's Stuart Pearce ad gets red card for dangerous play
- H&M's diverse advert mirrors the real world. Shame the ad industry doesn't

Source: The Guardian

   
- This 'Racist' Dunkin' Donuts Ad is Dividing the Internet

Source: Yahoo

   
- Viewers prefer ad-supported SVOD over pay

Source: Broadband TV News

   
- Michelle Obama appears in first TV ads for Clinton, and also on the trail

Source: USA Today

   
- Gun-control ad hits Szeliga, who has her own TV spot up in Md. Senate race

Source: Washington Post

   
- Digital publishers face radical revamp of ad standards; crack-down on pop-ups, big ads and autoplay

Source: Mumbrella

   
- 'Four horsemen' analyst: Ad blockers are hurting Alphabet

Source: CNBC

   
     
Movies | Hindi
Inauspicious period for films
The tradition was that no films released during 'shraaddh' as it was considered inauspicious. The exhibitors, in such an event, had to feed the cinema halls with either repeat run of old hits or dubbed films from southern India.
continue reading...
Movies | Hollywood
Spielberg's 'Girl On The Train' releases on 7 Oct in India
Filmmaker Steven Spielberg's next production which is based on a psychological thriller novel by the British author Paula Hawkins The Girl On The Train will hit theatres in India on 7 October.
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