MAM

Chakra movies to air on Toonami; Astra Force coming soon

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/28/Chakra_1.jpg?itok=nfBYo9c2

MUMBAI: After its successful debut on Cartoon Network in 2013, Graphic India and Stan Lee’s "Chakra The Invincible" is back with three new installments of "Made for TV" movies for Turner International. Chakra is the brainchild Graphic India’s Sharad Devarajan, and POW Entertainment founder Stan Lee, who is credited with creating billion-dollar character intellectual properties such as the Spider-Man, the Hulk, the Fantastic Four, Iron Man, Daredevil, Thor and the X-Men.

Sixty to 70 mins long, the first of the three installments, Chakra Rise of the Infinitus, was aired on Turner’s Toonami last Sunday, while the second and third animated movies are scheduled for December-end and first half of 2017.

"The movie will subsequently be aired on other Turner channels such as Cartoon Network,” said Devarajan. “I have had a great long-standing partnership with Krishna Desai who heads Turner’s kids content division. He is a true fan of comics books; Stan Lee and I saw the true potential for this kind of unique content,” Devarajan added on choosing Turner as the broadcast partner.

To make the content travel to regional markets as well, the movies have been produced in English, Hindi, Tamil and Telugu feeds. Apart from its TV broadcasts in India, Graphic India is largely looking into syndicating the TV movies to other international markets. “Our partnership is only for the Indian market, but Graphic India is aggressively expanding to other markets with foreign broadcasting partners as well. We have already partnered with Angry Birds creators, Rovio Entertainment, and its digital platform ToonsTV, making Chakra as the first third-party character to have launched on the platform."

The character received a warm welcome from the fan boys in the United States. “Kids from the mid-west America have been found dressing up as an Indian superhero in cosplay conventions and birthday parties -- that is how popular it is in the western markets,” Devarajan shared, adding that 100,000 copies of the comic book have been distributed in the North American market.

Devarajan also has big plans to market the character in India, starting in the next two to three months which will tied to the promotion of the live action Bollywood film inspired by Chakra, announced by Phantom Films (in 2017).

“We will be pushing the distribution of the comic book, organise live events, and ensure that Chakra has a visibility in games, merchandise and promotions deals with brands in India.”

Devarajan shied away from discussing the actual budget of the latest series of TV movies, but he reassured that they have scaled up the production.

“Now that we are getting international market attention about distribution, the more we move to multi-market, the scope of expanding both, scale and budget, increases. Working only in the Indian market gives us limited options, but when foreign players are willing to invest, we naturally consider a higher budget,” he added.

Apart from Chakra The Invincible, Graphic India will also see its long-announced animated series "Astra Force" (featuring an animated Amitabh Bachchan) see the light of the day this year-end with Disney India being the broadcast partner.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/pickel_1.jpg?itok=b5_hpALu
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/India.jpg?itok=-GJOwCdN
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/kumar.jpg?itok=0Z79MabV
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/somar.jpg?itok=IA5Yawi1
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/20/Kunal-Madhukar.jpg?itok=_VYqvmli
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anurag.jpg?itok=svdNEKHU
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Kantar.jpg?itok=xfY0XRLu
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/Vivo_0.jpg?itok=fExeXtdx
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/bigbazzar.jpg?itok=0GsnoZ_x
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories