MAM

Chakra movies to air on Toonami; Astra Force coming soon

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/28/Chakra_1.jpg?itok=t3NPdh7q

MUMBAI: After its successful debut on Cartoon Network in 2013, Graphic India and Stan Lee’s "Chakra The Invincible" is back with three new installments of "Made for TV" movies for Turner International. Chakra is the brainchild Graphic India’s Sharad Devarajan, and POW Entertainment founder Stan Lee, who is credited with creating billion-dollar character intellectual properties such as the Spider-Man, the Hulk, the Fantastic Four, Iron Man, Daredevil, Thor and the X-Men.

Sixty to 70 mins long, the first of the three installments, Chakra Rise of the Infinitus, was aired on Turner’s Toonami last Sunday, while the second and third animated movies are scheduled for December-end and first half of 2017.

"The movie will subsequently be aired on other Turner channels such as Cartoon Network,” said Devarajan. “I have had a great long-standing partnership with Krishna Desai who heads Turner’s kids content division. He is a true fan of comics books; Stan Lee and I saw the true potential for this kind of unique content,” Devarajan added on choosing Turner as the broadcast partner.

To make the content travel to regional markets as well, the movies have been produced in English, Hindi, Tamil and Telugu feeds. Apart from its TV broadcasts in India, Graphic India is largely looking into syndicating the TV movies to other international markets. “Our partnership is only for the Indian market, but Graphic India is aggressively expanding to other markets with foreign broadcasting partners as well. We have already partnered with Angry Birds creators, Rovio Entertainment, and its digital platform ToonsTV, making Chakra as the first third-party character to have launched on the platform."

The character received a warm welcome from the fan boys in the United States. “Kids from the mid-west America have been found dressing up as an Indian superhero in cosplay conventions and birthday parties -- that is how popular it is in the western markets,” Devarajan shared, adding that 100,000 copies of the comic book have been distributed in the North American market.

Devarajan also has big plans to market the character in India, starting in the next two to three months which will tied to the promotion of the live action Bollywood film inspired by Chakra, announced by Phantom Films (in 2017).

“We will be pushing the distribution of the comic book, organise live events, and ensure that Chakra has a visibility in games, merchandise and promotions deals with brands in India.”

Devarajan shied away from discussing the actual budget of the latest series of TV movies, but he reassured that they have scaled up the production.

“Now that we are getting international market attention about distribution, the more we move to multi-market, the scope of expanding both, scale and budget, increases. Working only in the Indian market gives us limited options, but when foreign players are willing to invest, we naturally consider a higher budget,” he added.

Apart from Chakra The Invincible, Graphic India will also see its long-announced animated series "Astra Force" (featuring an animated Amitabh Bachchan) see the light of the day this year-end with Disney India being the broadcast partner.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/sabia.jpg?itok=UPFNUZeB
Madame Tussauds in India; WATConsult wins media mandate

WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/PC-advrt.jpg?itok=Q6eLTowD
Priyanka in new Pantene ad

Pantene, one of India’s leading hair care brands along with new brand ambassador Priyanka Chopra, launches a new and improved formula. The brand launches its biggest breakthrough in 30 years: Pantene’s new formula with PRO-V and goodness of oils making hair thicker, stronger in just 14 days.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/shanu-singh.jpg?itok=M5jb_3ds
E-com: Godrej Interio, IBM tie up

IBM has announced that Godrej Interio, the furniture division of Godrej & Boyce Mfg. Co. Ltd., is collaborating with IBM to capture the attention of the growing number of home furniture and accessories consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/Unpack-Your-Dreams.jpg?itok=YDAX1_lp
'Unpack Your Dreams', advise cricketers

Aristocrat has appointed Indian cricket champions Rohit Sharma and R. Ashwin as its ambassadors to endorse the brand’s new identity and stylish product line.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/dish-tv.jpg?itok=cnk3-jZ2
Jahan Desh ke Rakshak wahan tak DishTV; special offer launched

There is no greater love, than the love for one’s country. As India celebrated the 69th Army Day on 15 January, DishTV paid tribute to the valour, indomitable spirit and determination of the brave soldiers of the Indian Armed Forces.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/raj-nayak-and-asish-bashin.jpg?itok=kl9F_1OQ
Ad Club, AAAI to fight violence against women together

The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) have combined forces to launch a campaign to pitch communication as a force for good and battle the scourge of violence against women.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/policy-bazar.jpg?itok=tOsXapRD
Bhool Kar Bhi Mat Bhoolna Policybazaar.com

Policybazaar.com, India’s largest insurance website and comparison portal, has launched a new television campaign, with the tagline “Policybazaar.com Par Term Insurance Lena Bhool Kar Bhi Mat Bhoolna.” The campaign aims to highlight the importance of having a term insurance plan.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/17/anita-nayyer-800x800.jpg?itok=s_sM-f5v
Havas Media's new identity tells story of brand ethos; new logo embodies integration of services

Created by Havas (the creative division of the group, formerly known as Havas Worldwide) New York team, the new ‘h’ logo lockup comes from the concept that Havas (Group) is great because of the sum of its parts. In this spirit, the logo concept developed embodies the integration of services,...

MAM Media and Advertising Media Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/bluestone-800x800.jpg?itok=aHphRh4_
'Choose Your Twinkle' on Valentine's

BlueStone.com has launched a new campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new television commercial (TVC), the ad film showcases how beautiful jewellery connects emotionally, summing it up with the ‘...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories