Television

Zeel relaunches Zindagi with new shows; dual audio feed

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/28/Untitled-1_9.jpg?itok=mwihp7EU

MUMBAI: Zee Entertainment Enterprises Ltd’s alternative Hindi GEC Zindagi, as announced earlier, is going in for a refresh. And in its new avatar Zindagi is rolling out a programming line up consisting of South Korean, Latin American, Spanish Italian, Turkish and home grown Indian shows from 3 October. For the first time, it will be available with a dual audio feed – in English and Hindi.

In another innovation, the channel will be streamed live on Periscope, along with the live television feed.

The channel has garbaged the Pakistani shows for which it has been known. The new programs include a light-hearted Turkish drama, ‘Little Lord’ at 7.30 pm, which is an endearing tale of a parent-child relationship seen through the lens of a six year old, Mehmet. And, the Turkish blockbuster Fatmagul is the story of an innocent girl whose fairytale life is turned into a nightmare when she is raped and is forced to marry the accused will continue to entertain viewers at 9.00 PM.

Three Indian originals that push societal thinking are being introduced. These include a rip-roaring comedy by Sunjoy Wadhwa’s Sphere Origins’ titled ‘TV Ke Uss Paar’ at 8.30 pm that is a tongue-in-cheek sitcom on the world of daily soaps and a reality check on how today’s society is obsessed with television. The three endearing romances from India includes Anupam Kher’s first fiction production on TV called ‘Khwaabon Ki Zamin Par’ that will air at 10.00 pm and produced by his company, An Actor Prepares.

It is the story of a 24 year old boy, Arya, who leaves behind his girlfriend, Niyati, and his family to come to Bombay to fulfill his dream of being a star! Gulshan Sachdeva’s Film & Shots has produced the next love story, ‘Agar Tum Saath Ho’ to air at 7.00 pm. It centres around the journey of a rich Delhi girl, Neema, who marries a simple, middle class boy, Ravi, much against her father’s wishes and how they deal with her meddling father.

After the phenomenal success of Feriha, Zindagi will soon premiere its second season. Coming soon for the movie buffs on Sunday, ‘Zindagi Awesomes' will feature the most iconic films that have defined Indian cinema.

Since launch, Zindagi has garnered discerning and premium audiences. A press release states that it has maintained its No 1 premium entertainment channel position over the past 27 weeks with 710 average GTVTs. (Source: BARC Alpha Club ratings; TG: NCCS A1, 6 Metros, Period: WK5’ To WK 32’2016, AV GTVTs).

It originally began as a channel aimed at building creative ties between India and Pakistan.
“We at Zee, have tried for the past 24 years to bridge the gap, however, the one-way street is not working. We at Zindagi want to respect the sentiments of our viewers, and of our country. It’s an unfortunate decision we had to take to stop all programming from Pakistan,” said ZEE & Essel Group chairman Subhash Chandra. “Zindagi has been the reason for the rise of a number of stars from Pakistan but when we requested them to at least condemn the attacks without naming their country, none of them came forward.”

Added ZEEL chief business officer Sunil Buch said: “Zindagi presents finite world stories with bold narratives which unveil universal emotions. What sets the channel apart is its consistent commitment to show finite, real, vibrant, and premium world stories. The channel's positioning ’Yeh Lamha Hi Hai Zindagi’ does justice to the brilliant brand name, and mirrors the essence of the word Zindagi."

A robust marketing campaign is planned around digital and traditional media like print, cinema, DTH, TV, and OOH to push the new promise of Zindagi. It is being initiated with a simple yet thought provoking catchphrase ‘#ZindagiKehtiHai’ that is designed to create conversation around people’s life, or “Zindagi.’ And finally a high impact road block has been planned across the 33 channels of the Zee Network on 30 September

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/dastaan.jpg?itok=wuJSU9Dt
Dharmendra releases Shemaroo's 'Dastaan-E-Rafi' docu DVD

Shemaroo Entertainment has released Dastaan-E-Rafi, an award winning documentary film based on Mohd. Rafi’s life on DVD to mark his 37th death anniversary. It was launched by the legendary actor Dharmendra who is a self-confessed fan of Mohd. Rafi and for whom Rafi sang several popular songs.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/barc.jpg?itok=QLy1BBgB
BARC India now a case study on TV audience data at IIM Calcutta

India’s one of the premier management institute IIM Calcutta has developed a a case study on the TV viewership system in India. The case study traces the history of Television Viewership Measurement, leading up to the setting up of Broadcast Audience Research Council (BARC) India.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/K_Govindraj_2.jpg?itok=5-h0pTyH
Ministry recognises basketball body BFI as national federation

MUMBAI: The ministry of youth affairs & sports (MYAS), in a much-awaited decision, formally granted recognition to the Basketball Federation of India (BFI) as a National Sports Federation (NSF). This recognition has been granted as the BFI has fulfilled all the conditions laid down by the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/DD.jpg?itok=WomAu-Ou
No anomaly in DD news correspondents' designations, says Irani

NEW DELHI: The Government has said that there is no anomaly in the designations of news correspondents in Doordarshan. Information and broadcasting minister Smriti Zubin Irani has told the Parliament that the recruitment rules of 24 March 2014 had said that the posts in the TV news correspondents...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/1111_0.jpg?itok=OkFIiEuf
Women empowerment: One-minute DD film contest to mark I-Day

NEW DELHI: Even as Doordarshan is holding a competition of short films to mark seventy years of independence, the Channai-based Human Rights Advocacy and Research Foundation [HRF] has invited entries for one-minute films for a Festival to be held next month. The “Freedom.Film.Festival” (competitive...

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/AXN.jpg?itok=Uij40v5H
AXN invites entries to Taveloka 'Asia's Got Talent'

MUMBAI: Traveloka has emerged as the main sponsor for Asia’s Got Talent. The partnership underlines Traveloka’s purpose of supporting dreams across Asia -- it will be sponsoring the grand prize of USD $100,000. Traveloka will also be presenting the Traveloka Awards – an award for the winner with...

Television TV Shows Reality
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Ajay%20Singh.jpg?itok=vgeS5qq0
Indian Boxing Federation invites bids for pro league

MUMBAI: Now it’s the turn of the pugilists to get their own league. The Indian Boxing Federation (IBF) is seeking to license the Indian Boxing League to agencies or organisations. It has invited companies to bid for the licence through a tender notice issued today.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/pranay.jpg?itok=InUremhj
NDTV issues statement on tax demand of Rs 4.3 bn

MUMBAI: NDTV has issued a statement on the immediate tax demand of Rs 4.3 billion. It stated on its web site: "The attempt to intimidate and paralyze NDTV has expanded to epic proportions in the last 24 hours. There are new attacks from the CBI and the Enforcement Directorate. In short, there is a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/28/Sanjay%20Gupta.jpg?itok=by0Lru0Z
Star India's PKL 5 telecast via 12 channels in five languages starts today

MUMBAI: Star India, with 12 sports channels in its bouquet, plans to reach out to a larger audience by telecasting Vivo Pro-Kabaddi Season 5 live in five languages. PKL season 5 will be aired on Star’s first FTA sports channel Star Sports First in Hindi, Star Sports 2 and 2HD in English, regional...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories