Television

Zeel relaunches Zindagi with new shows; dual audio feed

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/09/28/Untitled-1_9.jpg?itok=mwihp7EU

MUMBAI: Zee Entertainment Enterprises Ltd’s alternative Hindi GEC Zindagi, as announced earlier, is going in for a refresh. And in its new avatar Zindagi is rolling out a programming line up consisting of South Korean, Latin American, Spanish Italian, Turkish and home grown Indian shows from 3 October. For the first time, it will be available with a dual audio feed – in English and Hindi.

In another innovation, the channel will be streamed live on Periscope, along with the live television feed.

The channel has garbaged the Pakistani shows for which it has been known. The new programs include a light-hearted Turkish drama, ‘Little Lord’ at 7.30 pm, which is an endearing tale of a parent-child relationship seen through the lens of a six year old, Mehmet. And, the Turkish blockbuster Fatmagul is the story of an innocent girl whose fairytale life is turned into a nightmare when she is raped and is forced to marry the accused will continue to entertain viewers at 9.00 PM.

Three Indian originals that push societal thinking are being introduced. These include a rip-roaring comedy by Sunjoy Wadhwa’s Sphere Origins’ titled ‘TV Ke Uss Paar’ at 8.30 pm that is a tongue-in-cheek sitcom on the world of daily soaps and a reality check on how today’s society is obsessed with television. The three endearing romances from India includes Anupam Kher’s first fiction production on TV called ‘Khwaabon Ki Zamin Par’ that will air at 10.00 pm and produced by his company, An Actor Prepares.

It is the story of a 24 year old boy, Arya, who leaves behind his girlfriend, Niyati, and his family to come to Bombay to fulfill his dream of being a star! Gulshan Sachdeva’s Film & Shots has produced the next love story, ‘Agar Tum Saath Ho’ to air at 7.00 pm. It centres around the journey of a rich Delhi girl, Neema, who marries a simple, middle class boy, Ravi, much against her father’s wishes and how they deal with her meddling father.

After the phenomenal success of Feriha, Zindagi will soon premiere its second season. Coming soon for the movie buffs on Sunday, ‘Zindagi Awesomes' will feature the most iconic films that have defined Indian cinema.

Since launch, Zindagi has garnered discerning and premium audiences. A press release states that it has maintained its No 1 premium entertainment channel position over the past 27 weeks with 710 average GTVTs. (Source: BARC Alpha Club ratings; TG: NCCS A1, 6 Metros, Period: WK5’ To WK 32’2016, AV GTVTs).

It originally began as a channel aimed at building creative ties between India and Pakistan.
“We at Zee, have tried for the past 24 years to bridge the gap, however, the one-way street is not working. We at Zindagi want to respect the sentiments of our viewers, and of our country. It’s an unfortunate decision we had to take to stop all programming from Pakistan,” said ZEE & Essel Group chairman Subhash Chandra. “Zindagi has been the reason for the rise of a number of stars from Pakistan but when we requested them to at least condemn the attacks without naming their country, none of them came forward.”

Added ZEEL chief business officer Sunil Buch said: “Zindagi presents finite world stories with bold narratives which unveil universal emotions. What sets the channel apart is its consistent commitment to show finite, real, vibrant, and premium world stories. The channel's positioning ’Yeh Lamha Hi Hai Zindagi’ does justice to the brilliant brand name, and mirrors the essence of the word Zindagi."

A robust marketing campaign is planned around digital and traditional media like print, cinema, DTH, TV, and OOH to push the new promise of Zindagi. It is being initiated with a simple yet thought provoking catchphrase ‘#ZindagiKehtiHai’ that is designed to create conversation around people’s life, or “Zindagi.’ And finally a high impact road block has been planned across the 33 channels of the Zee Network on 30 September

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/hardtaik%20%281%29.jpg?itok=iXIdRhYu
BBC HARDtalking anniversary interview with Sir Ian McKellen

BBC World News’ legendary interview show HARDtalk will be marking 20 years of asking the questions that matter with a raft of dedicated content.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/punit-goenka%20%281%29.jpg?itok=9SbmVluE
Zee Entertainment certified 'Great Place to Work'

Leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL), today announced that it has achieved the certification as a Great Place to Work® by the Great Place to Work® Institute, India. The Great Place to Work framework assesses an organization on employee perception through...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/GRB.jpg?itok=_RkATcem
GRB brings crime, paranormal programmes to Eastern Europe

MUMBAI: GRB Entertainment has sold a slate of unscripted programmes in Eastern Europe spanning genres including real-life crime, natural disaster and paranormal. Hungary’s Origo Media Group picked up 3 seasons and specials of the long-running, real-life hospital drama series, Untold Stories of the...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/inside.jpg?itok=DX3AXtIB
Sony Pictures Network builds team for kids channel, appoints two execs

MUMBAI: Celebration at Sony Pictures Network India (SPNI) seems to be continuing. The network recently launched its factual entertainment channel Sony BBC Earth with BBC Earth. Now, the network is gearing up to launch another channel, Sony kids channel. The channel is slated for an April launch....

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/27/Oscar.jpg?itok=wY1KKlcJ
Oscar-winning 'Danish Girl' unsuitable for TV despite theatrical release, Sony expresses regret

NEW DELHI / MUMBAI: The Oscar-winning Hollywood film The Danish Girl, which had been released in theatres in the country in January 2016 with an ‘Adults only’ certificate and no cut, has been denied its television premiere in India on Sony Le PLEX HD channel. A Central Bureau of Film Certification...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/BARC_1%20%281%29.jpg?itok=4rZPuncb
Star Plus & Sony Pal continue to dominate GEC market

In week 11 of Broadcast Audience Research Council (BARC) India data, Star Plus continued to led both the market Urban and (U+R). Sony Pal maintained its leadership position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/SWAMI.jpg?itok=RVOfsNYz
Depute law officer to probe NDTV tax case, Swamy urges FM

Rajya Sabha MP Subramanian Swamy has recommended through his Twitter handle that the finance ministry should field a Law Officer with the integrity to challenge NDTV's income tax case of Rs.525 cr failing which it would have to face protest by him (Swamy.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Shots-Fired%20%281%29_0.jpg?itok=Mdip66Cr
'Shots Fired' starring Hunt to debut on Star World Premiere HD

Star World Premiere HD turns up the drama this month with the gripping limited TV series ‘ Shots Fired’ that will exclusively air on the channel every Saturday, 10pm starting 25 March.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/master%20%281%29.jpg?itok=G0-nG5vY
Barbie reaffirms ‘You can be anything’ with MasterChef on Star World

Barbie’s message of You Can Be Anything is going to spread far and wide, reaching out to moms and kids, with Barbie’s latest association as the presenting sponsor for popular TV series – MasterChef U.S. Junior season 5 that will air every Sunday at 9pm on Star World and Star World HD.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories