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Chance to demonstrate proven global tools in India: Havas's new digital head Nitin Karkara

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MUMBAI: Havas Media Group India has appointed Nitin Karkara as head ? Digital, to promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients.

Havas Media Group India and south Asia CEO Anita Nayyar said, ?Nitin has the rare mix of leading from the front, both from the client and agency side. We?ve had tremendous organic digital expansion. Although, digital cum mobile has been a core part of every new business win, Havas Media today is a firmly established fully integrated media company providing both online and offline solutions. Collaboration is the cornerstone of our unified operating model, allowing us to deliver 100 per cent accountability and ideas that flourish without boundaries."

Havas Media Group India MD Mohit Joshi added, ?Our Digital at the core and Meaningful Connections Planning philosophy has always impressed clients. Nitin will only add more value and strengthen our philosophy by nailing the clients? challenges in the context of Digital & Mobile Marketing.?

Karkara said, ?Havas Media Group is one of the pioneers in bringing their integrated media and creative offerings with specialized proprietary global tools for developing strategy, planning, media buying, analytics, and reporting. This is a huge opportunity for me to demonstrate these proven global specialized tools and frameworks in the Indian market and create value for existing and new clients. This will also help us further integrate client businesses and successfully partner with them in their overall marketing stories.?

Having graduated from University of British Columbia, Canada, Nitin brings to the agency, an experience of 16+ years in business development, brand strategy, product marketing, mobile and e-commerce. Nitin previously was the G.M. and Head of Digital (HHP Division), Cheil Worldwide and prior Digital Marketing Lead - India & South West Asia, The Coca-Cola Company. He started his career with Samsung and since then has been associated with companies like Sapient India, Microsoft in Wunderman, IBM, ITC Hotels, Manipal Education and Vodafone in OgilvyOne, Fritolays, GSK, Readers Digest and Tetrapak in ISHIR Digital.

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