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| Purpose
of the ad: |
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Thomas Cook, India's leading integrated travel and travel related financial services, launched its new TV campaign, #HolidaySortedHai. The TVC aims to capture the last minute hassles travellers have to endure and how having a one-stop solution offering end-end holiday services can be such a relief.
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| Storyboard: |
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The film opens with actor Anand Tiwari as a traveller narrating his ordeal at various levels of planning and executing his holiday - right from booking the holiday package, air travel, applying for passport & visa to buying forex. With a hilarious comic twist, the TVC manages to stand out and strike an instant chord with the Indian consumer.
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| Client: |
| Thomas Cook |
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| Production House: |
| Hundred Frames |
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| Creative Team: |
| Nangia, Ruchika Parab, Clyde Galbao, Shahid Shehzad |
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| Media
used: |
| Television, Cinema, Digital |
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| Agency : |
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L&K Saatchi & Saatchi |
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