Vespa launches online store on Snapdeal


MUMBAI: E-commerce is slowly but surely catching the fancy of brands galore. While until now brands selling clothes, accessories, shoes, furniture, books and the likes have been active in the online market place, in a first of sorts premium scooter brand Piaggio Vespa has launched its online store on Snapdeal.com in India.

Vespa’s partnership with Snapdeal is targeted towards a younger segment of consumers who are digitally active and prefer instant purchases.

Piaggio Vehicles, which is an Indian subsidiary of the Italian Piaggio Group, has partnered with Snapdeal to reach out to its Internet savvy customers. The brand store, which is an exclusive in itself, will showcase the entire range of Vespa scooters. Vespa fans will now be able to book their Vespa on a click of a button.

The European best seller in the two-wheeler category has been successful in creating a niche ‘premium’ audience for their scooters since their presence in India in April 2012.

Vespa has launched a special offer for the first 100 customers of the store. The store will offer the entire range of Vespa models available at a booking amount of Rs 5000 and the models include Vespa, VX, Vespa S and Vespa Elegante.

Piaggio Vehicles EVP two wheeler business Sanjeev Goyle said, “Today’s generation loves online shopping and prefers brands that provide buyer friendly shopping options. Hence we decided to launch a virtual store that will offer the fastest possible Vespa buying experience. Snapdeal is India’s largest online marketplace and hence it was the best platform for us to launch our first online store. Through this collaboration, we aim to take our relationship with our consumers to the next level. This initiative of ours will be an integral part of our larger marketing strategy.”

“Automotive category on Snapdeal has grown at a phenomenal pace in the last 12 months. We have seen a tremendous customer response towards this category. With the Vespa Brand Store, on the Snapdeal platform, we want to create a unique shopping experience for our consumers where they have access the entire Vespa Scooters’ portfolio from the comfort of their homes,” said Snapdeal SVP electronics and home Tony Navin.

The store has been created keeping in mind the nuances associated with the brand. The store enables Piaggio to manage their product selection, promotions and launches as per their need and basis the analytics shared by Snapdeal.

Latest Reads

Spuul Now Available at Ola’s Connected Car Platform, Ola Play

Spuul, the popular global video-on-demand (VOD) platform today announced a partnership with India’s leading and one of the world’s largest ride-sharing companies, Ola and its connected car platform for ridesharing, Ola Play.

iWorld Over The Top Services
Viu appoints Bimal Unnikrishnan as india content head

Viu, leading OTT service by PCCW and Vuclip, has appointed Bimal Unnikrishnan as Vice President Content for India to focus on the service’s original content portfolio. Bimal will report to Vishal Maheshwari, Country Head for Viu India.

iWorld Over The Top Services
SonyLIV Goes Regional with 'Full Tight'- Launches its second Marathi Web-Series

With 180.3 million* active online video viewers and almost 4 million* registered subscribers, the OTT companies today are making huge investments in language content to spur growth from regional markets.

iWorld Over The Top Services
In Q2 earnings call, Netflix's added focus on India

Though Netflix did not deliver an outstanding performance for Q2 2018, its focus on India has surely risen. In the follow-up conference call, India was mentioned 20 times, which is higher than the last nine quarters combined.

iWorld Over The Top Services
Yahoo to shut messenger app after 20 years

Yahoo Messenger, the messaging app, is finally shutting down for good.The app, which was acquired by Verizon in 2017, is shutting down on 17 July. The company didn't give any explanation for shutting its messenger. Yahoo Messenger users will now be directed to invite-based Yahoo Squirrel service...

iWorld Social Media
Zenith report says online video viewing to cross 1 hour a day

Consumers across the globe are becoming increasingly engaged with online videos. Zenith’s Online Video Forecasts 2018 reveals global consumers will spend watching online videos more than one hour on average this year. From 2017’s 56 minutes, the average will go up to 67 minutes.

iWorld Over The Top Services
Netflix shares sink after it misses Q2 subscriber growth expectations

Making some analysts’ prediction true, Netflix could not live up to its second-quarter earnings expectations. The streaming video giant added 5.15 million subscribers worldwide compared to the expectation of 6.2 million new subscribers. Following the result, the company’s stock fell down 14 per...

iWorld Over The Top Services
TRAI releases recommendations for privacy & protection of consumer data

The Telecom Regulatory Authority of India (TRAI) has come out with its recommendations on ‘Privacy, security and ownership of data in the telecom sector’.

iWorld Telecom
Indian YouTube kids channels gain momentum

Technology has redefined entertainment for kids across the world. As more kids get hooked to mobiles and tablets, the business of kids content on YouTube thrives more. With hundreds of channels entering the sector every year, this category is expanding as well as giving more scope of monetisation...

iWorld Social Media

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories