Five agencies to pitch for Dabur’s Rs 350-400 crore media AOR

MUMBAI: As many as five top media agencies are gearing up to pitch for Dabur India’s beefy media account, which is pegged in the range of Rs 350-400 crore.


According to highly placed industry sources, media giants like Dentsu, Starcom, Lodestar and Maxus are speculated to be a part of this multi-agency pitch.


Top level executives from two agencies that are going to take part in the pitch, confirmed the news to


Dabur India is looking at consolidating its media duties under one agency. Currently, Maxus and Starcom Mediavest handle the brand’s media planning duties, whereas media buying is handled by Dabur’s in-house agency Adbur.


The Rs 350-400 crore media business has opened up for a pitch across all categories of Dabur India and is expected to close in about a month or two.

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