Maxus and Metalworks buoyed about inaugural Melt 2015

MUMBAI: It’s that time of the year when professionals will congregate to celebrate the first edition of Melt 2015, a two day festival of creativity, advertising, media, digital and marketing industry.


Marketing and communications brand Maxus along with Metalworks, (the global R&D division of Maxus Global) is participating at the festival. Media professionals will witness effective and new age sessions by Maxus South Asia head of digital Unny Radhakrishnan, Metalworks strategist Alex Jasper, Provolv CEO Nick Martin and Maxus India director creative technology Harish Shankaran.


At their booth Metalworks will display state of the art technological innovations and products, which would bring about a revolution of change in the field of modern technology.


Some of the products and services include:


Provolv Sens: A batting cage so that people can try it out and compete with others to get a demo of the technology.


Provolv Stumpshot: Demo of the casing and app.


Playground Project: Showcased on screen and table, this is something that Metalworks is trying to achieve.


VR technologies: A showcase of Zeiss VR, Google Cardboard, Samung Gear VR to showcase VR.


Apart from displaying their newest technologies, Maxus India and Metalworks will work closely to conduct sessions and workshops with demos for prospective clients.


Maxus South Asia managing director Kartik Sharmasaid, “It is a fantastic opportunity for Maxus to be a part of this excellent event. With expectations of a large footfall and the presence of marketers, advertisers, students and the fraternity, Maxus will be very successful to create an impact along with Metalworks by showcasing the newest and most innovative products and services that have been developed. We would be showcasing an interesting mix of innovations and new tools that our enablers for brands in India to truly be future ready.”


Shankaran added, “We are excited to be a part Melt and give a glimpse into what we really do. We expect a healthy reaction from the crowd and are looking forward to build a good standing in the industry. With state of the art technologies that we have, we are sure the response will be encouraging. We aim to bring about a tremendous change in how technology is used, perceived and executed and have thus decided on live demos which will help enhance the experience.”

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