Maxus and Metalworks buoyed about inaugural Melt 2015

MUMBAI: It?s that time of the year when professionals will congregate to celebrate the first edition of Melt 2015, a two day festival of creativity, advertising, media, digital and marketing industry.

Marketing and communications brand Maxus along with Metalworks, (the global R&D division of Maxus Global) is participating at the festival. Media professionals will witness effective and new age sessions by Maxus South Asia head of digital Unny Radhakrishnan, Metalworks strategist Alex Jasper, Provolv CEO Nick Martin and Maxus India director creative technology Harish Shankaran.

At their booth Metalworks will display state of the art technological innovations and products, which would bring about a revolution of change in the field of modern technology.

Some of the products and services include:

Provolv Sens: A batting cage so that people can try it out and compete with others to get a demo of the technology.

Provolv Stumpshot: Demo of the casing and app.

Playground Project: Showcased on screen and table, this is something that Metalworks is trying to achieve.

VR technologies: A showcase of Zeiss VR, Google Cardboard, Samung Gear VR to showcase VR.

Apart from displaying their newest technologies, Maxus India and Metalworks will work closely to conduct sessions and workshops with demos for prospective clients.

Maxus South Asia managing director Kartik Sharmasaid, ?It is a fantastic opportunity for Maxus to be a part of this excellent event. With expectations of a large footfall and the presence of marketers, advertisers, students and the fraternity, Maxus will be very successful to create an impact along with Metalworks by showcasing the newest and most innovative products and services that have been developed. We would be showcasing an interesting mix of innovations and new tools that our enablers for brands in India to truly be future ready.?

Shankaran added, ?We are excited to be a part Melt and give a glimpse into what we really do. We expect a healthy reaction from the crowd and are looking forward to build a good standing in the industry. With state of the art technologies that we have, we are sure the response will be encouraging. We aim to bring about a tremendous change in how technology is used, perceived and executed and have thus decided on live demos which will help enhance the experience.?

Latest Reads
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM
Business Entrepreneurialism sees emergence of Social Entrepreneurialism: Ipsos Survey

According to a new survey by Ipsos, a global market research agency, the traditional definition of entrepreneurialism is now undergoing a metamorphosis of sorts and is moving from pure play business entrepreneurialism and is adding a key element of social entrepreneurialism to make a definitive...

MAM Marketing MAM

Ooyala today announced that it has joined the SRT Alliance, a collaboration to continuously develop the SRT (Secure Reliable Transport) protocol and technology stack for low-latency video streaming across any network.

MAM Marketing MAM
Producers Guild of India amends by-laws Makes it mandatory for members to implement 'The Sexual Harassment of Women at Workplace' (Prevention, Prohibition and Redressal) Act 2013 (PoSH)

Mumbai: Producers Guild of India at its Extraordinary General Meeting (EGM) on 14th November, 2018 in Mumbai unanimously passed a resolution to amend its by-laws thereby making  it  mandatory  for  all those  members  who  fall  under  the  purview  of  the  The  Sexual Harassment of Women at...

MAM Marketing MAM
Isobar launches Sri Lanka Operations

Isobar, the digital agency from Dentsu Aegis Network, has expanded its operations to Sri Lanka.

MAM Media and Advertising Digital Agencies
SBI Life Insurance extends ‘Main se Hum’ brand campaign on ground

SBI Life Insurance, a private life insurance company in India, has collaborated with advertising startup, CupShup, known for its popular technique of converting tea and coffee cups into a platform for brands.

MAM Media and Advertising Ad Campaigns
Otis India Elevates World’s Tallest Statue - Statue of Unity

Otis India is providing the vertical transport solutions for The Statue of Unity, named the world’s tallest statue standing at a height of 182 meters, spread over 20,000 square meters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories