| Agency: |
| Fisheye
Creative Solutions |
| |
| Client: |
| Zivame.com |
| |
| Storyboard: |
|
The ad campaign features
Indian women from different
age groups, professions
and walks of life sharing
what they have found at
Zivame. From a middle-aged
lady policeman who found
a 'Pink Thong', to a pregnant
bride who found a 'nursing
bra’, to a grandmother
who found a ‘Tummy
Tucker', the bold ad campaign
aims to break many taboos
prevalent in the Indian
society, while communicating
how Zivame has a huge
variety of products available
to suit each person’s
individual needs..
|
| |
| Creative
Team: |
| Praveen
Balachandran, Abhijit Ganguly,
Eldho George |
| |
| Production
House: |
| Fisheye
Creative Solutions |
| |
| Purpose
of the ad: |
| The
first television campaign
bringing to light how Indian
women from all walks of
life are now exploring themselves
through lingerie. |
|
