National Geographic Channel creates a smart dent with TAM ratings

MUMBAI: From brawn to brain, the infotainment industry in the country has come a long way. Staying true to its promise of providing its viewers content with knowledge at its core, National Geographic Channel has outshined all the other channels of this genre. With its clutter breaking content and exclusive shows, it has become the number one channel across the infotainment genre with 0.35 % share (TAM Ratings for week 35, 2014).


The channel’s ‘Entertain Your Brain’ (EYB) programming has been designed keeping in line with the resurgence of Smart TV as a genre and is packed with engaging content. Its new line of shows like Brain Games, The Number Game, Do or Die and more recently Science of Stupid, combine interactive and relatable content which is not only entertaining but also informing.


Debarpita Banerjee, Vice President, Marketing, NGC and Fox Traveller said, “It is very encouraging to see that our line up under the ‘entertain your brain’ pillar has been consistently performing,  primarily because they pack in great entertainment value, and also have a clear benefit for the viewer. From workings of the brain to hilarious science experiments, each show teaches its viewers something new in the most effortless and entertaining way.”

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