MUMBAI: Nestle Portugal has chosen Diadeis for the graphic production of the packaging for all its brands of Hot Drinks, Chocolate, Ice Cream, Frozen food, Infant nutrition and Culinary solutions. The agency is charged with optimising the packaging graphic chain by streamlining the process and improving quality.

In order to do this, there will be a separation of tasks; Diadeis will be charged with the reprographics and colour management, while refocusing the printers and design agencies on their core business.

"The aim is to optimise the quality by integrating the technical constraints of the printers and by applying high-level colour management methods,” explains Diadeis Iberia country manager Gerard Navarro. “This new organisation enables consistency to be improved between the packaging for all the products of each Nestle Portugal brand”. Furthermore, the centralisation of all the products to one provider, the monitoring of specific processes as well as the use of tools (such as Mediabase, Diadeis's Digital Asset Management system) leads to time-to-market gains. On top of that, by being able to change printer or printing technique more easily, Nestlé has more autonomy.

All the services are carried out by Diadeis Iberia, the Diadeis affiliate based in Barcelona. "We have been providing the same service for Nestle Spain since 2011,” explains Navarro. We are very pleased that the Nestle group trusts us with this work and it allows us to also extend our scope of activity."