ISA elects Marico’s Saugata Gupta as chairman

MUMBAI: The newly elected executive council of the Indian Society of Advertisers (ISA) met on 11 September and elected Marico’s managing director Saugata Gupta as its new chairman.


He takes over from Hemant Bakshi as he relocates to Unilever Indonesia as the CEO.


Gupta has been lending his support to the ISA for a long time as his colleagues from senior levels in marketing and media have been active in different committees of the ISA.  An MBA from IIM Bangalore, Gupta has rich FMCG experience of over two decades having worked through ascending career rung in Cadbury (India & UK), ICICI Prudential & Marico. Currently, MD of Marico, he believes in an empowering work culture that would create ownership and make a difference in to the entire business ecosystem.


Gupta said, “Our focus would be on making industry partnership stronger and in particular to extend all support that is needed to help BARC come up as soon as possible with industry wide accepted and accurate TV audience research data representing viewers across the country. I am looking forward to the exciting times ahead for Advertisers, industry partners and fraternity associations to work as a stronger team to harness overall growth of advertising which in turn will help grow businesses and the Indian economy."


The ISA has advertiser members from across industries who contribute to over two-thirds of the country’s national non-governmental ad spends.  ISA, which is member of the World Federation of Advertisers (WFA), continues to partner with other industry bodies that connect to the advertisers such as initiating the formation of BARC.


Other members of the Executive Council are:


Tata Services Group Corporate Communications Corporate Affairs VP Atul Agrawal


Thomas Cook (India) Marketing and Service Quality head and chief innovation officer Abraham Alapatt


Agro Tech Foods director Narendra Ambwani


Bajaj Corp Business Development director Jimmy R Anklesaria


Infogain India director JC Chopra


Raymond strategic advisor Paulomi Dhawan


Procter & Gamble Hygiene and Health Care brand director Sonali Dhawan


Aditya Birla Management Corporation Group Corporate Services and Strategy director Rajiv Dube


Godrej Consumer Products chief operating officer – Sales, Marketing & SAARC Sunil Kataria


Bajaj Electricals vice president & head advertising and brand development Beena Leji Koshy


Tata Global Beverages managing director and CEO Ajoy K Misra


Anisha Motwani, Director & Chief Marketing Officer, Max Life Insurance Co. Ltd.


Mondelez India Foods Chocolate Category and Media director Siddhartha Mukherjee


Birla Sun Life Asset Management independent director Bharat V Patel


ITC divisional chief executive Sanjiv Puri


Nestle India Communication head Chandrasekar Radhakrishnan


Polycab Wires vice chairman, joint MD and group CEO R Ramakrishnan


Hindustan Unilever Personal Care Products executive director Samir Singh


Hawkins Cookers chairman Brahm Vasudeva

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