23 May 2014  |  Volume 38 - Issue No:89 FacebookTwitterYouTubeYouTube
visit website: www.indiantelevision.com
  
     
 
TELEVISION | TV Channels
BARC sets a deadline for IRS
If industry sources are to be believed, BARC has set a deadline for IRS to furnish data soon.
continue reading...
   
 
 
 
 
Wild Stone plays romantic notes!
   
 
Storyboard:

The film opens with a girl flying a kite on the terrace. Getting a strong whiff of perfume, she opens her eyes and sees a young man on the terrace opposite. Mesmerized by the perfume, she gets into a state of trance during which the guy, who is wearing Wild Stone Thunder cuts her kite's manjha. In her epiphany, she realizes that the boy has been mischievously noticing her as she indulged in his scent. While she seems embarrassed about the situation, she confidently stares into the boy’s eyes, crosses the terrace and walks up to him. She takes his manjha in her hand and slowly bites it while staring directly into his eyes. The screen thunderously splits into two, now focusing on the product, Wild stone Thunder. This narrative scene happens with a romantic song in the background.

 
Purpose of the ad:

To reach out to consumers across the country with Wild Stone’s latest offering.

 
Media used:
Television, Cinema, OOH, Digital
 
Client:
Wild Stone
 
Production houset:
Rising Sun
 
Product category:
Personal care
 
Agency:
Soho Square
    Watch the Video
 
iWORLD | e-commerce
Flipkart and Myntra join hands
However, the two will continue to work as independent entities.
continue reading...
 
MAM |Media And Advertising
Mindshare south Asia elevates Vinod Thadani
In his new role as chief digital officer, Thadani will be responsible for managing the agency’s full-service digital offerings.
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MAM | Marketing
Portfolio Night's 'All Star' winner was Mayank Bhayana
Top 25 creative directors of India reviewed individual work of talented young creative aspirants from across the country..
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TELEVISION | TV Channels
OTV gains in week 20 of TAM TV Ratings
 
TELEVISION | TV Channels
Disney India announces key appointments in Studios
 
TELEVISION | TV Channels
On Result Day-India tunes in to TIMES NOW
 
TELEVISION | TV Channels
BBC is best for global breaking news
 
TELEVISION | TV Channels
Zee Café is all set to captivate viewers with - 'The Good Wife'
 
TELEVISION | TV Channels
Al Jazeera follows the health heroes fighting leprosy in India
TELEVISION | TV Channels
Sony SIX unveils 'Live the Magic'
 
TELEVISION | TV Channels
NDTV records highest traffic for Indian website on Election results day
 
CABLE TV | Local Cable Operators
LMOs unite to form pan-India platform
 
TELEVISION | TV Channels
Hindi News channels see massive viewership spike on 16 May
 
iWORLD | e-commerce
After raising funds, LimeRoad bets high on "intelligent" marketing
 
MOVIES | Hindi
A.R. Rahman gives music for ‘Million Dollar Arm'
 
MOVIES | Hollywood
New Woody Allen film 'Magic in the Moonlight' trailer released
 
 
 
- Coca-Cola Made This Ad Entirely Out Of Footage Submitted By Its Fans [THE BRIEF]
- Google Ads Chief Neal Mohan Reveals Where The Next $60 Billion In Sales Will Come From
- These Are The 2 Most Important Interview Questions, According To One Advertising Executive
  Source: Business Insider
   
- San Diego airport relents, allows anti-SeaWorld ad
Source: In.Reuters
   
- Shah Rukh Khan signs an ad deal for Rs 20 crore?
Source: TOI
   
- O&M front runner for top honours at Kyoorius D&AD
Source: Business-Standard
   
- Google wants to show ads through your thermostat and car
Source: ET
   
- The making of Ab ki baar…
Source: HT
   
- Today’s smart device is tomorrow’s advertising platform
Source: BGR
   
- Facebook App to Get Shazam-Style Audio Recognition for Music, Movies, and TV Shows
Source:NDTV
 
- Miller Lite Enlists Twitter for First-Ever User-Generated Commercial
- Arianna: HuffPost Editor Kate Palmer Will Expand Global Reporting
- Mercedes' Key to Instagram Success: Drive With the Doors Open
- PwC: Big Marketing Potential in Hispanics' Mobile Consumption
Source: Ad Week
   
- Time Inc. Starts Selling Ads on Magazine Covers, Breaking Industry Taboo
Source: Ad Age
   
- New York Times publishes Islamophobic ad by anti-Islam group
Source: VOX
   
- PETA, ACLU Force San Diego Airport To Display Anti-SeaWorld Ad
Source: Breitb Art
   
- TVTY Raises $4.5 Million To Sync TV And Online Ads
Source: Tech Crunch
   
- Conor packs punch as the ad campaign King
Source: Herald
   
- Zapp360 disrupts mobile advertising industry by launching world's first right-time mobile ad platform
Source: Market Watch
   
- Pamela Geller’s group using Husseini-Hitler meeting in D.C. ad campaign
Source: CJN
     
 
MOVIES | Hollywood
New Woody Allen film 'Magic in the Moonlight' trailer released
After To Rome with Love, writer/director and author Woody Allen, now brings a mesmerising tale of hoax and heart with Magic in the Moonlight.
continue reading...
MOVIES | Hindi
'Children of War' releases in India and Bangladesh
The film is loosely-inspired by the unfinished biography of Banga Bandhu Sheikh Mujibur Rahman who led the Mukti Bahini
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