iWorld

Flipkart and Myntra join hands

MUMBAI: The e-commerce sector saw a purple patch last year and continues to do so.

 

Recently, LimeRoad raised $15 million series B funding; Jabong too closed a multi-hundred million dollar investment deal and Amazon India entered the fashion and lifestyle category.

 

Keeping up with the competition is surely going to be tough. Therefore, to bring high quality and affordable lifestyle products to the customers, Flipkart has joined hands with Myntra, an e-commerce platform for fashion and lifestyle products. Bangalore-based Myntra has partnered with more than 650 leading fashion and lifestyle brands in the country.

 

Sachin Bansal and Binny Bansal, the co-founders of Flipkart, and Myntra’s founders, Mukesh Bansal and Ashutosh Lawania, are excited to work with each other. In this new association, along with being the CEO of Myntra, Mukesh Bansal will also head the fashion business for Flipkart and join the board.

 

“We believe that the future of fashion in India is e-commerce. We have known Mukesh for a long time and are delighted to partner with him. Myntra has a strong team with excellent domain knowledge. They also have the best relationships with lifestyle brands. This partnership will strengthen both our positions in the fashion space. We will continue to work as independent entities and grow together as leaders in the Indian fashion and lifestyle industry," said Flipkart co-founder Sachin Bansal and Binny Bansal jointly through a statement.

 

"We are excited to partner with Flipkart, the biggest e-commerce platform in India. Sachin, Binny and their team have built a pioneering e-commerce platform on a foundation of strong technology and customer centricity. Flipkart is the most powerful e-commerce brand in India and has a very ambitious agenda to build the next generation of retail in India. Leveraging mutual strengths, we will build Myntra into India's leading fashion powerhouse and create many original fashion brands," said Myntra co-founder and CEO Mukesh Bansal.

 

This partnership will support Flipkart’s and Myntra's shared mission to bring high quality and affordable fashion and lifestyle products to each and every Indian consumer. Post this announcement, Flipkart and Myntra will continue to work as independent entities and grow together as leaders in the Indian e-commerce industry.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/2_0.jpg?itok=l9LReHXP
"Cost of data is the only barrier for hyper growth of Hotstar & other OTT platforms:" Ajit Mohan

It’s considered as amongst the hottest of the OTT platforms in India. Star India’s Hotstar has earned that tag. Being a first mover in the space, it today boasts about 75 million downloads from the mobile nation India – far far ahead of the 30 odd OTT platforms which have popped up.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_2.jpg?itok=TczQE88M
BSE seeks & gets clarification on Eros Now-RelianceJio deal

The Bombay Stock Exchange (BSE) today sought clarification from Eros International Media Ltd with reference to news relating to Eros Now’s integration deal with Reliance Jio.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/CqicBZ6XYAEkgd9_0.jpg?itok=WHqBbVqu
SonyLIV encourages the Rio Indian contingent with #WohHaareNahin

NEW DELHI: Success is a sheer refusal to accept failure, a dogged determination to break free from the shackles of one’s circumstances and a willingness to rise above oneself in pursuit of one’s dreams.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/OTT.jpg?itok=XPO5_9PU
Amagi launches live linear OTT playout platform on cloudport

MUMBAI: Amagi announced TV networks and content owners can now launch live and linear OTT channels on the cloud and operate a unified platform for linear, catch up and video-on-demand (VOD) TV without any hardware.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/25/Vikalp-Kumar.jpg?itok=FpTk9zbj
Last Minute Keys teams up with RippleDME for Online Marketing

NEW DELHI. Mobile-based marketplace solution that enables hotel bookings, Last Minute Keys has teamed up with RippleDME for online marketing.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_4.jpg?itok=6lqLSwqa
Naidu urges officers to take to modern technology in the age of social media

In a meet that was meant to convey sarkaari farmaan as well as admonish, Information & Broadcasting Minister M Venkaiah Naidu today told his officers today that the focus of communication strategy should be to incorporate innovative and out of the box ideas in order to keep pace with the...

iWorld Social Media
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/24/Kyle%20Okamoto.jpg?itok=Oao6Gq0Y
"We expect to grow with the OTT ecosystem in India" - Verizon Digital's Kyle Okamoto

The $132.1 billion US telecom giant Verizon Communications provides communications and entertainment services over mobile broadband and the US’ premiere all-fiber network, and delivers integrated business solutions to customers worldwide. More than that that it operates America’s most reliable...

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_14.jpg?itok=HwPdCW6c
YuppTV to exclusively air the USA T-20 series

Cricket lovers in the states, Canada and Caribbean Islands have a reason to rejoice. Leading OTT player for the South-Asian content, YuppTV has secured the exclusive broadcasting rights of the T20 matches to be held between team India and the current T20 world champions, West Indies.

iWorld Over The Top Services
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/23/Untitled-1_2.jpg?itok=8TnmKX9m
Ditto TV sees more demand for regional content

MUMBAI: With an aim to be the default app on every internet enabled smartphone in India for content delivery, Zee’s dittoTV seems to have got its marketing pitch correct with #BeeskaTV and #DeshkaTV campaign. Poised to clock an annual revenue of Rs 150 crore (according to the statements in its...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories